{"id":9235,"date":"2022-02-21T15:57:20","date_gmt":"2022-02-21T15:57:20","guid":{"rendered":"https:\/\/spreecommerce.org\/?p=9235"},"modified":"2026-03-13T09:50:37","modified_gmt":"2026-03-13T09:50:37","slug":"what-are-webhooks-and-how-can-they-automate-your-ecommerce-business","status":"publish","type":"post","link":"https:\/\/spreecommerce.org\/what-are-webhooks-and-how-can-they-automate-your-ecommerce-business\/","title":{"rendered":"What are Webhooks and How Can They Automate Your Ecommerce Business?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Webhooks are real-time notifications about new events sent from Spree to any other system. They help you automate certain tasks and avoid manual work. For example, when a customer places an order on your website, you could use a webhook to automatically send out an email notification to the fulfillment center or a dropship partner shipping the goods. Using webhooks allows you to build automated workflows by yourself without any developers involved &#8211; it\u2019s a no-code solution.\u00a0<\/span><\/p>\n<blockquote>\n<p><a href=\"https:\/\/spreecommerce.org\/spree-commerce-4-4-is-even-more-composable-and-customizable\/\"><span style=\"font-weight: 400;\">Spree 4.4<\/span><\/a><span style=\"font-weight: 400;\"> introduces built-in webhooks, so there is no need for coding to start using them.\u00a0<\/span><\/p>\n<\/blockquote>\n<p><!--more--><\/p>\n<h2><span style=\"font-weight: 400;\">Benefits of using webhooks for an eCommerce business<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Configure no-code integrations with popular applications or systems<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Webhooks allow you to integrate your eCommerce platform with any other system without involving developers, engineers, QAs &#8211; you may set up workflows triggered by a webhook using no-code platforms such as Zapier, Celigo, Automate.io, and others.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These no-code integration platforms will let you create workflows using thousands of popular applications in categories such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business Intelligence ie. <a href=\"https:\/\/spreecommerce.org\/integrations\/google-analytics-integration-with-spree\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>, <a href=\"https:\/\/spreecommerce.org\/integrations\/hotjar-integration-with-spree\/\" target=\"_blank\" rel=\"noopener\">Hotjar<\/a>, SEMrush<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Commerce ie. <a href=\"https:\/\/spreecommerce.org\/integrations\/stripe-integration-with-spree\/\" target=\"_blank\" rel=\"noopener\">Stripe<\/a>, QuickBooks, <a href=\"https:\/\/spreecommerce.org\/integrations\/paypal-integration-with-spree\/\" target=\"_blank\" rel=\"noopener\">PayPal<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communication ie. Gmail, Slack, Discord<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content &amp; Files ie. Google Drive, Dropbox, OneDrive<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Human Resources ie. Workable, Recruitee, BambooHR<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Internet of Things ie. Amazon Alexa, Google Assistant<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">IT Operations ie. GitHub, Airtable, Teachable<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lifestyle &amp; Entertainment ie. Strava, Runkeeper, MapMyFitness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing ie. <a href=\"https:\/\/spreecommerce.org\/integrations\/mailchimp-and-spree-integration\/\" target=\"_blank\" rel=\"noopener\">Mailchimp<\/a>, <a href=\"https:\/\/spreecommerce.org\/integrations\/hubspot-integration-with-spree\/\" target=\"_blank\" rel=\"noopener\">Hubspot<\/a>, Twitter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Productivity ie. Trello, Asana, ClickUp<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales &amp; CRM ie. Salesforce, Typeform, Calendly<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer Support ie. Zendesk, LiveChat, Tidio<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website &amp; App Building ie. Webflow, Netlify, WordPress<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Get actionable notifications about your eCommerce business\u00a0<\/span><\/h3>\n<h3><span style=\"font-weight: 400;\">For example, you can quickly notify your fulfillment partner by using a webhook to send an email notification when a new order is placed. Other examples include the following webhooks:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add new orders to Google Sheet rows<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add new products in Google Sheet rows<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Update products from new orders in Google Sheet rows<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share new orders to Slack<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get a scheduled summary of new orders in a Slack channel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add new customers to Hubspot or Salesforce as contacts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create Trello cards from new orders<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate tickets in Zendesk from newly-paid orders<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create orders from new Typeform entries<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create Todoist tasks from new orders<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get SMS alerts with new orders<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Automate your marketing activities<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With webhooks, you can automate many of your marketing tasks. Here are some examples:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add new customers to your mailing list (Mailchimp, Klaviyo, SendGrid, MailerLite, ActiveCampaign, SendinBlue, EmailOctopus, and many more)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send emails to abandoned cart users<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add new Facebook Lead Ads leads as customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share new products on Twitter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pin new products to boards on Pinterest<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add offline conversion events to Facebook with new orders<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Log new abandoned carts as contact events on Drift<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Improve your eCommerce customer service<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Webhooks can automate tasks such as order notifications, shipping updates, etc., keeping customers in the loop. But they can also do so much more to improve customer service. Here are some examples:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Welcome new customers with personalized emails from Gmail<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Follow-up on newly paid orders with Mailchimp Transactional templates<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mail handwritten cards to new customers (Thankster, Handwrytten)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate invoices (QuickBooks, Xero, ZohoBooks, FreshBooks, QuickFile)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send a survey when an order occurs (Promoter.io, SurveyMethods, etc)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create TrustPilot invitations from new orders<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add customers for new subscriptions on <a href=\"https:\/\/spreecommerce.org\/integrations\/chargebee-integration-with-spree\/\" target=\"_blank\" rel=\"noopener\">ChargeBee<\/a><\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Quickly detect and respond to business issues<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatically receive updates when something changes on your website or in your inventory<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easily connect with other applications and devices to automate tasks\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quickly gather data about your business operations<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Ensure your eCommerce scalability<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Webhooks can be used to manage large amounts of data or events without any platform slowdown. Since webhooks are sent in real-time as events unfold, there are no big files to process all at once and no need for infrastructure supporting such processing. Another aspect is that new integrations are no-code, so there is no backlog of tasks for the engineering team as the marketing, customer, or sales teams can set up as many integrations as they need &#8211; no need to hire retain any engineers just for integration maintenance.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Get more visibility into your eCommerce business<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Since webhook notifications can be sent to multiple recipients simultaneously, everyone who needs to be aware of a change or event will be notified quickly and easily. Webhook notifications can also be sent to other applications and devices so that they can take action based on the event.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Webhooks with Spree Commerce<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As of <\/span><a href=\"https:\/\/spreecommerce.org\/spree-commerce-4-4-is-even-more-composable-and-customizable\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Spree 4.4 version<\/span><\/a><span style=\"font-weight: 400;\">, webhooks come out of the box, and you may use them to connect your eCommerce with 3rd party solutions without doing any development work whatsoever. For example, <\/span><a href=\"https:\/\/zapier.com\/blog\/what-are-webhooks\/\"><span style=\"font-weight: 400;\">Zapier<\/span><\/a><span style=\"font-weight: 400;\"> allows you to create automated workflows by connecting over 3000 applications without any coding involved.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re looking for a way to automate specific tasks in your eCommerce business, webhooks may be the solution for you. <a href=\"https:\/\/spreecommerce.org\/get-started\/\/\">Contact us<\/a> today to learn more about webhooks and how they could benefit your business. We would be happy to help!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Webhooks are real-time notifications about new events sent from Spree to any other system. They help you automate certain tasks and avoid manual work. For example, when a customer places an order on your website, you could use a webhook to automatically send out an email notification to the fulfillment center or a dropship partner [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9236,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[146],"tags":[859],"class_list":["post-9235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-open-source-ecommerce","tag-webhooks"],"acf":[],"_links":{"self":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/posts\/9235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/comments?post=9235"}],"version-history":[{"count":0,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/posts\/9235\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/media\/9236"}],"wp:attachment":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/media?parent=9235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/categories?post=9235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/tags?post=9235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}