{"id":9123,"date":"2022-02-14T13:39:44","date_gmt":"2022-02-14T13:39:44","guid":{"rendered":"https:\/\/spreecommerce.org\/?p=9123"},"modified":"2025-11-07T12:19:57","modified_gmt":"2025-11-07T12:19:57","slug":"5-reasons-to-add-a-wishlist-to-your-ecommerce-website","status":"publish","type":"post","link":"https:\/\/spreecommerce.org\/5-reasons-to-add-a-wishlist-to-your-ecommerce-website\/","title":{"rendered":"5 Reasons to Add a Wishlist to Your eCommerce Website"},"content":{"rendered":"

40% of shoppers<\/span><\/a> surveyed by Google think their shopping experience would be better if retailers offered a wishlist where they can save items they’re interested in. Spree 4.4<\/a> comes with a built-in wishlists feature so there is no need to develop it.
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What is a wishlist?<\/span><\/h2>\n

Consumers use wish lists for a variety of purposes. They may be thinking about purchasing a product, but they’re not ready to buy it yet. Alternatively, an item is out of stock in their preferred color or size, and they want to keep track of when it comes back in stock. Or share it with family and friends in the hope that they might use it as an inspiration for birthdays or other special occasions gifts.\u00a0<\/span><\/p>\n

How wishlists drive sales engagement and customer retention<\/span><\/h2>\n

Adding products to a wishlist indicates a purchase intention, and users who have done so are higher in the sales funnel than people who just browse.\u00a0<\/span><\/p>\n

Wishlists are a powerful marketing tool as they:<\/span><\/h4>\n