{"id":5198,"date":"2019-12-04T14:00:11","date_gmt":"2019-12-04T14:00:11","guid":{"rendered":"https:\/\/spreecommerce.org\/?p=5198"},"modified":"2025-10-28T14:37:17","modified_gmt":"2025-10-28T14:37:17","slug":"abandoned-cart-recovery-with-mailchimp-ecommerce","status":"publish","type":"post","link":"https:\/\/spreecommerce.org\/abandoned-cart-recovery-with-mailchimp-ecommerce\/","title":{"rendered":"Abandoned cart recovery with Mailchimp Ecommerce"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Most online stores are losing revenue by leaving orders behind. When a customer adds products to the cart but doesn\u2019t complete the checkout, that order is lost. Mailchimp Ecommerce automates sending out email reminders with the abandoned cart contents and tracks all recovered sales in a dashboard. It also comes with several other automations and email marketing tools.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u00a0TL;DR<\/strong>: It\u2019s basically free money with hardly any dev work. Just install it and watch the recovered orders roll in.<\/span><\/p>\n<p><!--more--><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cThe typical shopping cart abandonment rate for online retailers varies between 60% and 80%, with an average of 67.91%.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Now, thanks to a plug-and-play Mailchimp Ecommerce integration with Spree, some of that lost revenue may be easily recovered. There are also ways to upsell on top of the original user\u2019s order.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>For developers<\/strong>: check out the installation guidelines and more developer relevant information here:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/spreecommerce.org\/integrations\/mailchimp-and-spree-integration\/\"><span style=\"font-weight: 400;\">https:\/\/spreecommerce.org\/integrations\/mailchimp-and-spree-integration\/<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/github.com\/spree-contrib\/spree_mailchimp_ecommerce\"><span style=\"font-weight: 400;\">https:\/\/github.com\/spree-contrib\/spree_mailchimp_ecommerce<\/span><\/a><\/li>\n<\/ul>\n<h2><b>Mailchimp Ecommerce abandoned cart case study<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In case you\u2019re wondering about how effective Mailchimp E-commerce is, why not have a look at these numbers for an example Spree-based store sending out abandoned cart reminders.<\/span><\/p>\n<p><a href=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/12\/Abandoned-Cart-Recovered-Orders-Mailchimp-Ecommerce-Spree-Commerce-3.png\"><img decoding=\"async\" class=\"aligncenter wp-image-5232 size-full\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/12\/Abandoned-Cart-Recovered-Orders-Mailchimp-Ecommerce-Spree-Commerce-3.png\" alt=\"Abandoned Cart Recovered Orders Mailchimp Ecommerce Spree Commerce\" width=\"1289\" height=\"996\" srcset=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/12\/Abandoned-Cart-Recovered-Orders-Mailchimp-Ecommerce-Spree-Commerce-3.png 1289w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/12\/Abandoned-Cart-Recovered-Orders-Mailchimp-Ecommerce-Spree-Commerce-3-300x232.png 300w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/12\/Abandoned-Cart-Recovered-Orders-Mailchimp-Ecommerce-Spree-Commerce-3-768x593.png 768w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/12\/Abandoned-Cart-Recovered-Orders-Mailchimp-Ecommerce-Spree-Commerce-3-1024x791.png 1024w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/12\/Abandoned-Cart-Recovered-Orders-Mailchimp-Ecommerce-Spree-Commerce-3-600x464.png 600w\" sizes=\"(max-width: 1289px) 100vw, 1289px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Over $40,000 in revenue recovered. Not mentioning repeat sales in the future from these returning customers.\u00a0<\/span><\/p>\n<h2><b>Abandoned Cart emails<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For every abandoned cart on your website, there will be automation triggered, which will send an email to the potential customer. Here\u2019s how it works:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A customer enters the website, adds some products to cart and closes the page\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mailchimp gathers information about the customer and their cart contents<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">After a specified amount of time (say 6 or 24 hours) a personalized email is sent out to the customer\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">the email contains that customers cart contents and a call to action to complete the purchase<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">the email may be styled and customized in the Mailchimp dashboard according to your branding guidelines<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Once the customer completes the purchase the resulting revenue is being tracked by Mailchimp\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sales results and other stats from those email reminders are available in the Mailchimp dashboard<\/span><\/li>\n<\/ul>\n<p>This is how an example reminder email looks like:<\/p>\n<p><a href=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/12\/Spark-Solutions-Abandoned-Cart.png\"><img decoding=\"async\" class=\"aligncenter wp-image-5233 size-full\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/12\/Spark-Solutions-Abandoned-Cart.png\" alt=\"\" width=\"591\" height=\"937\" srcset=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/12\/Spark-Solutions-Abandoned-Cart.png 591w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/12\/Spark-Solutions-Abandoned-Cart-189x300.png 189w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/12\/Spark-Solutions-Abandoned-Cart-378x600.png 378w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><\/a><\/p>\n<h2><b>Product Recommendations in your emails<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For all of the email marketing automation you set up (including the Abandoned Cart automation), you may want to add a product recommendations block with personalized suggestions on what a customer could buy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just drag and drop that block in the email creation wizard in the Mailchimp integration. \u201cYou may also like\u2026\u201d product block will appear in your emails containing recommended products from your store\u2019s product catalog.<\/span><\/p>\n<h2><b>Order Notification emails<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Although Spree has a built-in mailer, you may want to switch to the Mailchimp Order Notifications (Order Confirmation, Shipping Confirmation, Order Invoice, Order Cancellation, Refund Confirmation).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only you\u2019ll be able to use the Mailchimp Wizard editor to easily customize your email templates but you\u2019ll be also able to track all the new revenue coming from those emails. Whenever a user clicks on a link in a notification email it will be tracked by Mailchimp.<\/span><\/p>\n<p><a href=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/12\/Order-Notifications.png\"><img decoding=\"async\" class=\"aligncenter wp-image-5234 size-full\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/12\/Order-Notifications.png\" alt=\"\" width=\"1254\" height=\"86\" srcset=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/12\/Order-Notifications.png 1254w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/12\/Order-Notifications-300x21.png 300w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/12\/Order-Notifications-768x53.png 768w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/12\/Order-Notifications-1024x70.png 1024w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/12\/Order-Notifications-600x41.png 600w\" sizes=\"(max-width: 1254px) 100vw, 1254px\" \/><\/a><\/p>\n<h2><b>Pop-up Form for gathering an email database<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Every online store should be capturing visitors\u2019 email addresses to stimulate sales. With Mailchimp Ecommerce you\u2019re able to easily set up a Pop-up Form that will appear on your page after certain configurable conditions are met. For example:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Immediately upon entering the page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">After 5 seconds<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">After 20 seconds<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">After scrolling to the middle of the page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">After scrolling to the bottom of the page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On exit from the page<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/12\/Popup-form.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5235\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/12\/Popup-form.png\" alt=\"\" width=\"1485\" height=\"679\" srcset=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/12\/Popup-form.png 1485w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/12\/Popup-form-300x137.png 300w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/12\/Popup-form-768x351.png 768w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/12\/Popup-form-1024x468.png 1024w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/12\/Popup-form-600x274.png 600w\" sizes=\"(max-width: 1485px) 100vw, 1485px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The pop-up look &amp; feel is easily editable with the Mailchimp Wizard editor and can be customized to meet all your needs. Example data types you\u2019d be able to collect:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">E-mail address<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Birthday<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">First and Last name\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Address<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Phone number<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">After acquiring enough users as subscribers you\u2019ll be able to configure and send campaigns to specific user segments.\u00a0<\/span><\/p>\n<h2><b>Promotion Codes synchronization<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The latest Mailchimp E-commerce integration allows you to synchronize Promotion Codes between Spree and Mailchimp which in turn lets you track your online and offline mailing campaign effectiveness and return on investment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Mailchimp, you can send paper Postcards with a promo code to your customers&#8217; shipping addresses. The same applies to all e-mail campaigns which may include a promo code.\u00a0<\/span><\/p>\n<p>Please note, that the promotion codes need to have a \u201cStart\u201d and \u201cEnd\u201d dates in order to properly appear in the Mailchimp Editor.<\/p>\n<h3><strong>Check out the installation guidelines and more developer relevant information here:<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/spreecommerce.org\/integrations\/mailchimp-and-spree-integration\/\"><span style=\"font-weight: 400;\">https:\/\/spreecommerce.org\/integrations\/mailchimp-and-spree-integration\/<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/github.com\/spree-contrib\/spree_mailchimp_ecommerce\"><span style=\"font-weight: 400;\">https:\/\/github.com\/spree-contrib\/spree_mailchimp_ecommerce<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Most online stores are losing revenue by leaving orders behind. When a customer adds products to cart but doesn\u2019t complete the checkout, that order is lost. Mailchimp Ecommerce automates sending out email reminders with the abandoned cart contents and tracks all recovered sales in a dashboard. It also comes with several other automations and email marketing tools.\u00a0<\/p>\n","protected":false},"author":87,"featured_media":5200,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[44,146,52],"tags":[80,172],"class_list":["post-5198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-integrations","category-open-source-ecommerce","category-open-source","tag-ecommerce","tag-mailchimp"],"acf":[],"_links":{"self":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/posts\/5198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/users\/87"}],"replies":[{"embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/comments?post=5198"}],"version-history":[{"count":0,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/posts\/5198\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/media\/5200"}],"wp:attachment":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/media?parent=5198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/categories?post=5198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/tags?post=5198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}