{"id":517,"date":"2015-09-08T00:00:00","date_gmt":"2015-09-08T00:00:00","guid":{"rendered":"http:\/\/159.89.181.167\/emails-to-increase-sales\/"},"modified":"2022-09-26T16:37:57","modified_gmt":"2022-09-26T16:37:57","slug":"emails-to-increase-sales","status":"publish","type":"post","link":"https:\/\/spreecommerce.org\/emails-to-increase-sales\/","title":{"rendered":"5 emails to customers that will boost sales"},"content":{"rendered":"
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Communicating with your customers is the key to e-commerce success. But what should you send? Push too hard for sales and you risk getting marked as spam. Don\u2019t reach out enough, and you risk losing sales that a simple email would have sealed for you. Here are five emails that you should employ in your outreach plan today.<\/p>\n

1) Thank you for your Order<\/h2>\n

There\u2019s no tidier way to wrap up customers\u2019 transactions than thanking them for ordering. It shows that you care that they got the order on time and as expected. Fail to do this and you fail to establish a bond with the customer. There\u2019s no reason for them not to shop with a competitor in the future.<\/p>\n

Also, It will also open up a dialogue in case they DON\u2019T receive the item on time, or as expected. There\u2019s no better way to lose customers than by disappointing them. By opening up the communications, you can fix the problem and they will buy from you again.<\/p>\n

2) Order Status Updates<\/h2>\n

Keeping in line with some of the key points above, if you keep the communication open, it will alleviate fears from the customer. Telling patrons, \u201cOrder Confirmed\u201d and \u201cYour item has been shipped,\u201d will put to rest any doubts that a problem happened in between the time they paid and the time the item they receive the product.<\/p>\n

3) Product Review<\/h2>\n

Providing a quick and easy way for customers to review your products is another great method to enhance customer loyalty. If it\u2019s not exactly as they wanted it, customers should be able to say so. Remember, you\u2019re selling things based on a picture, so things might not be perfect every time. And if you notice a significant amount of customers complaining about an item, you can use the constructive criticism to either change how you present the product or remove it from your inventory altogether.<\/p>\n

4) Product Reorder Reminder<\/h2>\n

If you\u2019re in the subscription business, this is key to gaining customer retention. You want to hit the sweet spot of sending the email late enough that it\u2019s time to restock, but in enough time that the customer will receive the subscribed item(s) before the last order\u2019s supply runs out.<\/p>\n

For example, if you sell coffee, and customers orders a one-month supply, you\u2019ll want to reach out to them about three weeks after they received their last shipment. That way, you\u2019re close enough to the point that it\u2019s time to restock, but have enough time to get the coffee to their doorstep before Day 30. Because if your customers are anything like me, you don\u2019t want to mess with them without their coffee.<\/p>\n

5) Personalized Recommendations<\/h2>\n

It never hurts to suggest an item or items that you think your customer might enjoy. Staying with the above example, if your customer orders dark coffee, and you just got in a new Brazilian Super Dark Roast, it couldn\u2019t hurt to let your customer know you just got this product in.<\/p>\n

During holiday sales, it couldn\u2019t hurt to suggest some products that are out of your customers\u2019 typical buying habits. At these times, patrons are looking to buy gifts, instead of typical orders, so you can cash in on the shopping rush with your existing customers. Just be careful doing this during normal times of the year, as it\u2019s a good way to get your emails marked as spam.<\/p>\n

Additional Tips and Tools<\/h2>\n

Sending these emails yourself will be fine when you\u2019re first starting out. However, down the line, you may want to look at a service like MailChimp<\/a> or Klaviyo<\/a>\u00a0that will help you send those emails. You can even automate these third-party services so emails go out at the moment of a desired action. For more best practices, including when and how frequently to send emails, visit our article, \u201cHow to Make Marketing Emails Work for You.\u201d<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

5 Customer Emails that Will Boost Sales<\/p>\n","protected":false},"author":69,"featured_media":4966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[146],"tags":[378],"class_list":["post-517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-open-source-ecommerce","tag-email-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/posts\/517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/comments?post=517"}],"version-history":[{"count":0,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/posts\/517\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/media\/4966"}],"wp:attachment":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/media?parent=517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/categories?post=517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/tags?post=517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}