{"id":514,"date":"2015-10-07T00:00:00","date_gmt":"2015-10-07T00:00:00","guid":{"rendered":"http:\/\/159.89.181.167\/ecommerce-product-description-best-practices\/"},"modified":"2026-03-13T09:49:58","modified_gmt":"2026-03-13T09:49:58","slug":"ecommerce-product-description-best-practices","status":"publish","type":"post","link":"https:\/\/spreecommerce.org\/ecommerce-product-description-best-practices\/","title":{"rendered":"Ecommerce product description best practices"},"content":{"rendered":"
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You can have a strong choice products in the world, but if you can\u2019t communicate that quality effectively, how are customers going to know? And, more importantly, how will they feel comfortable clicking that \u201cbuy\u201d button? Here are some tips and advice that will help you seal the deal.<\/p>\n

Show Don\u2019t (Only) Tell<\/h2>\n

We\u2019re not here to tell you NOT<\/span> to tell the story behind the product (in fact, look at the next point) but don\u2019t ONLY<\/span> tell. Include multiple high-quality images of your product. Show different angles, viewpoints, and elements of your goods.<\/p>\n

Remember, you\u2019re selling online. Your customers don\u2019t have the option to hold and feel and get comfortable with the item they\u2019re about to buy. So do your best to recreate that in-store feeling by providing big, beautiful images of your goods. Provide 360 degrees worth of angles or, even better, make it a gif.<\/p>\n

Tell The Story Behind the Product<\/h2>\n

Your business has a story, and so does your product. Tell it. For inspiration, check out Huckberry’s blog, the Journal.<\/a>\u00a0There is a reason why the men’s outdoor goods retailer\u00a0Huckberry,\u00a0<\/a>\u00a0is described as \u201cequal parts store, magazine, and inspiration\u201d,<\/p>\n

You don\u2019t necessarily need to include such in-depth descriptions on every product, (you don\u2019t want to get too wordy) but new and\/or featured products deserve extra attention and are worthy of a story behind their production.<\/p>\n

Emphasize Uniqueness<\/h2>\n

Your competitors are going to have similar products, but there\u2019s something about your inventory that makes you different. Whatever it is\u2014the design, the manufacturing process, the price\u2014make sure you emphasize this in your descriptions. If your customers don\u2019t know why your products are better\/different, what\u2019s to stop them from going to the competitor next time?<\/p>\n

Include an Obvious Call to Action<\/h2>\n

You\u2019ve got the customer interested. They\u2019ve looked at the product images, read the story behind the product, and really like what they\u2019ve seen thus far. Now it\u2019s just a matter of sealing the deal. You can push the customers over the edge by simply providing a \u201cBuy Now\u201d or \u201cAdd to Cart\u201d button within the page that features your product description. If they\u2019ve made it this far, they\u2019re already interested. Turn the opportunity into a sale with a strong call to action.<\/p>\n

Allow Customers to Easily Share their Experience<\/h2>\n

If your customers have a positive experience shopping with you, they\u2019ll be willing to share your product with their friends and family. Now they won\u2019t write a blog about it, but if you provide simple buttons to like, tweet, pin, and\/or share, it will open their friends’ and followers\u2019 eyes to your brand.<\/p>\n

Word of mouth has always been a great sales\/marketing tactic. Social media has given the opportunity to spread the message faster and to a wider audience than ever before. Take advantage of it!<\/p>\n

The Bottom Line<\/h2>\n

You\u2019re going to have competitors; it\u2019s unavoidable no matter the industry. But you can set yourself apart with unique and effective product descriptions. Making that sale is the first step to turning a customer into a \u201cbrand ambassador.\u201d Once they see why you\u2019re a strong option for them, they\u2019ll keep coming back\u2014and sharing with their friends.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Best practices to describe your products and drive sales.<\/p>\n","protected":false},"author":69,"featured_media":4978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[146],"tags":[194],"class_list":["post-514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-open-source-ecommerce","tag-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/posts\/514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/comments?post=514"}],"version-history":[{"count":0,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/posts\/514\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/media\/4978"}],"wp:attachment":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/media?parent=514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/categories?post=514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/tags?post=514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}