{"id":511,"date":"2016-01-21T00:00:00","date_gmt":"2016-01-21T00:00:00","guid":{"rendered":"http:\/\/159.89.181.167\/ecommerce-logo-best-practices\/"},"modified":"2024-09-03T11:13:08","modified_gmt":"2024-09-03T11:13:08","slug":"ecommerce-logo-best-practices","status":"publish","type":"post","link":"https:\/\/spreecommerce.org\/ecommerce-logo-best-practices\/","title":{"rendered":"Tips and best practices for creating a logo"},"content":{"rendered":"<div class=\"article-content__body__content\">\n<p>A logo is a staple of your brand. However, it\u2019s not the end all be all of your company\u2019s success; that\u2019s your products and services. With that being said, if you\u2019ve put off adding a logo to your e-commerce website, or have had a \u201crebrand\u201d on your to-do list, then follow the advice below to create a simple, effective, one-of-a-kind logo that will resonate with your brand\u2019s identity.<\/p>\n<h2>The Importance of a Good Logo<\/h2>\n<p>Logos act as the face of your company; it\u2019s likely the first thing customers will remember when they think of you. So it needs to be unique, simple, memorable and enduring, but not overdone. You\u2019ll also need it to be versatile, as it needs to work across a variety of mediums; your online and offline storefronts, social media profiles, etc.<\/p>\n<h2>Design<\/h2>\n<p>All of the above points play into the design of your logo, but there\u2019s even more that goes into it. For example, <a href=\"https:\/\/blog.bufferapp.com\/the-science-of-colors-in-marketing-why-is-facebook-blue\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">the colors you choose for your logo<\/a> have far more impact on its effectiveness than you\u2019d probably imagine.<\/p>\n<p>Here are some key statistics from logos used by the top 100 brands to think about:<\/p>\n<ul>\n<li>95% use one or two colors<\/li>\n<li>41% use text only<\/li>\n<li>93% are simple enough to be recognizable at the size seen in the above image. (That\u2019s really small!)<\/li>\n<\/ul>\n<h2>Pitfalls to Avoid<\/h2>\n<p>You need to make your logo recognizable, but as you can see from the above stats, more complex is not always better. The more complex the logo, the more it negatively impacts the flexibility of the logo when it pertains to different sizes and mediums. On that note, make sure your logo looks good in black and white, as well, since you don\u2019t know where it may pop up.<\/p>\n<h2>Resources To Build Your New Logo:<\/h2>\n<p>We\u2019ve given you some tips, but what if the time is now to create your new logo? You don\u2019t need to hire a fancy designer and spend an arm and a leg. This is something you can try yourself first. Give these simple and inexpensive resources a try:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.graphicsprings.com\/start-your-logo\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Graphic Springs<\/a><\/li>\n<li><a href=\"http:\/\/logomakr.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Logomakr<\/a><\/li>\n<li><a href=\"http:\/\/www.designmantic.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Designmantic<\/a><\/li>\n<li><a href=\"https:\/\/www.logoshi.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Logoshi<\/a><\/li>\n<li><a href=\"http:\/\/logotypemaker.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Logotype Maker<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Creating the right logo is critical for ecommerce success. Follow the advice below and create a simple, effective logo that will resonate with your customers for years to come.<\/p>\n","protected":false},"author":69,"featured_media":5014,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/posts\/511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/comments?post=511"}],"version-history":[{"count":0,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/posts\/511\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/media\/5014"}],"wp:attachment":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/media?parent=511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/categories?post=511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/tags?post=511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}