{"id":510,"date":"2015-09-30T00:00:00","date_gmt":"2015-09-30T00:00:00","guid":{"rendered":"http:\/\/159.89.181.167\/ecommerce-design-best-practices\/"},"modified":"2026-03-13T09:49:57","modified_gmt":"2026-03-13T09:49:57","slug":"ecommerce-design-best-practices","status":"publish","type":"post","link":"https:\/\/spreecommerce.org\/ecommerce-design-best-practices\/","title":{"rendered":"Best practices for Ecommerce design"},"content":{"rendered":"
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You\u2019ve got a strong choice products, and pride yourself on completing your deliveries on time, every time. That\u2019s a great start, but if you don\u2019t attractively display your items on your website, how are your customers supposed to buy them? These best practices will ensure that the quality of your products is accurately displayed on your website, every time.<\/p>\n

Show Don\u2019t Tell<\/h2>\n

\u201cThis is a strong choice shirt\/coffee\/makeup in the world.\u201d Who wouldn\u2019t say that about their own products? Displaying images of satisfied, real-life customers is a much better way to display the quality of your goods. If you have an active social media profile you can kill two birds with one stone here by displaying your Twitter or Instagram feeds in a section of your site.<\/p>\n

Another strategy you can implement is to dedicate a portion of your site to a community and\/or press section. The community section can feature the images of satisfied customers sent in through your social profiles, as a variation of\u2014or enhancement to\u2014the above recommendation. Any positive press or reviews from accredited reviewers should be displayed in a press section.<\/p>\n

Basically, a good rule of thumb is anything positive said about your service or products from someone outside<\/em> your company should be displayed on your website, or at the very least shared on your various social profiles.<\/p>\n

Focus on What Makes you Unique<\/h2>\n

What is it about your products that make them unique? Shoppers will have an almost infinite amount of places to buy a shirt, but why should they buy your<\/em> shirt? Is it the materials? Manufacturing? The price? Any and all of these reasons should be featured.<\/p>\n

This content can accompany the featured products that are displayed in a prominent section of your website. You should also include this in all of your product descriptions. You don\u2019t need to tell the whole story of the first stitch of thread to production, but a brief \u201cThis hand-crafted gingham-style shirt was designed with the professional in a business casual office setting in mind.\u201d<\/p>\n

Tell Your Story<\/h2>\n

Product descriptions are one way to feature what makes you different than your competitors. Another way is to briefly tell your story. This should be in a different area than where your products are displayed, such as an \u201cAbout Us\u201d section.<\/p>\n

Why did you get into retail\/e-commerce? What is it about your products that shoppers won\u2019t be able to find anywhere else? If you have a personal connection to the goods you sell (\u201cAfter a Minor League Baseball career, I wasn\u2019t ready to say goodbye to the game, so I opened John\u2019s Sporting Goods”) these are the stories you want to share with your customers.<\/p>\n

Make Shipping Options Clear<\/h2>\n

Different customers are going to have different shipping needs. Some may be casually browsing and don\u2019t mind if their products don\u2019t get to their house in a week. Others might be procrastination shopping (think: Holidays) and are willing to pay extra to get the item the next day.<\/p>\n

Make sure any and all shipping options are made available to your customers as they\u2019re checking out. The last thing you want is to lose a sale because the customer thinks they won\u2019t get the product in time or\u2014conversely\u2014because they only see expensive shipping options.<\/p>\n

Draw Attention to Sales<\/h2>\n

This is a tenet that goes across all mediums of retail. If you\u2019re running a sale\u2014show it. Shoppers have been haggling for a strong choice possible deals for hundreds of years. This hasn\u2019t changed just because you\u2019re selling online now.<\/p>\n

The Bottom Line<\/h2>\n

What\u2019s the common thread here? Originality. Your website is more than just a place for customers to buy things. It\u2019s a piece of your business, and your business is the only one like it out there. Stress what makes you different from your competitors, and this uniqueness will be recognized by your customers, who will become loyal to your brand and never think of shopping elsewhere.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Best practices to drive traffic to your webstore.<\/p>\n","protected":false},"author":69,"featured_media":4973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[146],"tags":[],"class_list":["post-510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-open-source-ecommerce"],"acf":[],"_links":{"self":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/posts\/510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/comments?post=510"}],"version-history":[{"count":0,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/posts\/510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/media\/4973"}],"wp:attachment":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/media?parent=510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/categories?post=510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/tags?post=510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}