{"id":501,"date":"2015-11-04T00:00:00","date_gmt":"2015-11-04T00:00:00","guid":{"rendered":"http:\/\/159.89.181.167\/black-friday-sales-advice\/"},"modified":"2024-09-03T11:13:34","modified_gmt":"2024-09-03T11:13:34","slug":"black-friday-sales-advice","status":"publish","type":"post","link":"https:\/\/spreecommerce.org\/black-friday-sales-advice\/","title":{"rendered":"Black Friday email campaigns that boost sales"},"content":{"rendered":"
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Another Black Friday is just around the corner and\u2014likely\u2014another record-breaking holiday sales season will come with it. Email campaigns<\/a> are a proven way to effectively announce sales and boost profits. But what should you send? Take a look below for some ideas to use for the holiday season.<\/p>\n

The Sale Announcement Email<\/h2>\n

We\u2019ll start with the simple one first: Make sure your customers know you\u2019re having a sale, and what it is, because you can bet your competitors will. Keep it simple. Everyone loves sales, so you\u2019re subject header can just be \u201c50% off Everything!\u201d It will almost guarantee you that shoppers will at least open the email to find out more.<\/p>\n

The Free Gift Email<\/h2>\n

Everyone loves free right? Including a free gift if customers hit a certain dollar amount is a great way to boost the average sale amount. If a customer has spent $90 and is $10 away from earning a free gift, they\u2019ll likely spend that extra ten dollars to hit the target.<\/p>\n

Again, the subject can be simple. \u201cFree\u201d will almost always get someone interested. You can also spin this so it doesn\u2019t seem so salesy, and being that Black Friday is around Thanksgiving, in the body of the email you can include something along the lines of \u201cOur way of saying thanks,\u201d or \u201cOur way of giving back during the holiday season.\u201d<\/p>\n

The Extended Sale Email<\/h2>\n

Black Friday sales don\u2019t have to end on Fridays. If you\u2019re in e-commerce\u2014and you\u2019re reading this blog so I\u2019m assuming you are\u2014the sale can last all the way to Cyber Monday. Last year, retailers brought in over $2 billion on the Monday after Black Friday.<\/p>\n

Not everyone gets around to shopping on Black Friday. They may have missed the boat and will jump out of their seats when they see your \u201cExtended 40% Sale off EVERYTHING\u201d email.<\/p>\n

The Black Friday Giveaway<\/h2>\n

This is similar to philosophy to the \u201cFree Gift\u201d email\u2014people love free stuff and rewards. Giveaways and contests are a great way to inject more life into your sales than those of your competitors.<\/p>\n

The terms of the giveaway or sale will be up to you. One common strategy is to offer your customers a chance to win a gift to your site for every purchase they make. Or, you can guarantee a small prize\u2014say a $5 gift card\u2014 for any purchase, with a chance to win the Grand Prize, such as a $1K gift card.<\/p>\n

The Humor Email<\/h2>\n

Do you know what people like almost as much as free stuff? Funny jokes. Announcing your sale in a way that J.Crew did last year is a great way to get a leg up on competitors and their potentially similar sales.<\/p>\n

You can also include jokes specific to your business or industry. For example, if you\u2019re in the clothing business, a post-Thanksgiving email featuring your stretchy pants might not be a bad idea.<\/p>\n

Rember that your email marketing campaign should be a part of the entire Q4 sales and marketing strategy. Read more on how to prepare for Black Friday, Cyber Monday, and Holiday season here<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Use these emails<\/p>\n","protected":false},"author":69,"featured_media":4997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[146],"tags":[280,378],"class_list":["post-501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-open-source-ecommerce","tag-black-friday","tag-email-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/posts\/501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/comments?post=501"}],"version-history":[{"count":0,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/posts\/501\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/media\/4997"}],"wp:attachment":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/media?parent=501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/categories?post=501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/tags?post=501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}