{"id":13595,"date":"2025-06-27T14:49:00","date_gmt":"2025-06-27T14:49:00","guid":{"rendered":"https:\/\/spreecommerce.org\/?p=13595"},"modified":"2026-04-10T17:43:28","modified_gmt":"2026-04-10T17:43:28","slug":"15-amazing-ecommerce-websites-built-with-next-js","status":"publish","type":"post","link":"https:\/\/spreecommerce.org\/15-amazing-ecommerce-websites-built-with-next-js\/","title":{"rendered":"15 Amazing eCommerce Websites Built with Next.js"},"content":{"rendered":"\n<p>In our previous posts, we&#8217;ve highlighted how <a href=\"https:\/\/spreecommerce.org\/why-pairing-spree-commerce-with-next-js-commerce-delivers-a-future-proof-ecommerce-platform\/\">pairing Next.js storefronts with a capable backend such as Spree Commerce<\/a> unlocks three core advantages:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n\n<li><strong>A smooth UX for customers<\/strong> (fast load, responsive, low friction)<\/li>\n\n\n\n<li><strong>An empowering developer experience<\/strong> (JavaScript\/React teams unleashed, iteration speed up)<\/li>\n\n\n\n<li><strong>A scalable, secure, business-continuity-friendly architecture<\/strong> for mission-critical eCommerce operations (backend safely isolated via API, frontend decoupled for change)<\/li>\n\n<\/ol>\n\n\n\n<p>In this post we&#8217;ll <em>see<\/em> these advantages in action. We&#8217;ll review <strong>15 major brand eCommerce sites built with Next.js<\/strong>, show how they exemplify those advantages, and distil the key take-aways you can apply when building your own storefront.<\/p>\n\n\n\n<p>Here are 15 notable brands using Next.js for large-scale eCommerce or commerce-adjacent experiences (retail, digital commerce, marketplaces, booking engines).<\/p>\n\n\n\n<p>Each example reveals something important about why Next.js is now the dominant standard for high-performance storefronts and why pairing it with a strong API backend like <strong>Spree Commerce<\/strong> is strategically powerful.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Explore by Category<\/h2>\n\n\n\n<p>This post covers the full spectrum of Next.js ecommerce. Jump to a category below, or explore our deep-dive posts for expanded coverage with 30+ additional storefronts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><a href=\"https:\/\/spreecommerce.org\/nextjs-fashion-ecommerce-storefronts\/\"><strong>Fashion &#038; Apparel<\/strong><\/a> &#8211; Nike, Under Armour, Bang &#038; Olufsen + 6 more storefronts<\/li>\n\n\n\n<li><a href=\"https:\/\/spreecommerce.org\/nextjs-marketplace-ecommerce-platforms\/\"><strong>Marketplaces &#038; Platforms<\/strong><\/a> &#8211; DoorDash, Deliveroo, Ticketmaster, RealSelf + 10 more platforms<\/li>\n\n\n\n<li><a href=\"https:\/\/spreecommerce.org\/nextjs-b2b-ecommerce-storefronts\/\"><strong>B2B &#038; Enterprise<\/strong><\/a> &#8211; AT&#038;T, LG + 5 more B2B storefronts<\/li>\n\n\n\n<li><strong>Retail &#038; Home<\/strong> &#8211; Target, Wayfair, Lego Kids<\/li>\n\n\n\n<li><strong>Travel &#038; Real Estate<\/strong> &#8211; Trip.com, Realtor.com<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">1. Nike &#8211; SWOOSH<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2025\/11\/swoosh.avif\" alt=\"Nike SWOOSH digital platform\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.swoosh.nike\/\">https:\/\/www.swoosh.nike\/<\/a><\/p>\n\n\n\n<p><strong>Why it matters:<\/strong> Nike&#8217;s .SWOOSH digital platform is a cutting-edge, high-engagement experience involving membership, drops, digital assets, and interactive community. This isn&#8217;t just a store &#8211; it&#8217;s a digital ecosystem.<\/p>\n\n\n\n<p><strong>What Next.js enables here:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Instant, app-like UI transitions for logged-in users<\/li>\n\n\n\n<li>Seamless rendering of rich interactive content<\/li>\n\n\n\n<li>Personalized experiences at scale<\/li>\n\n<\/ul>\n\n\n\n<p><strong>Business takeaway:<\/strong> Nike proves that Next.js handles traffic surges and engagement-heavy UIs &#8211; a sign that modern storefronts must also behave like <em>apps<\/em>, not just catalogs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Nike &#8211; Global Storefront<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2025\/11\/nike.avif\" alt=\"Nike global storefront\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.nike.com\/\">https:\/\/www.nike.com\/<\/a><\/p>\n\n\n\n<p><strong>Why it matters:<\/strong> Nike.com handles mind-bending scale: global markets, regional personalization, SKU depth, and dynamic inventory.<\/p>\n\n\n\n<p><strong>What Next.js enables:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Server-Side Rendering for SEO across thousands of product lines<\/li>\n\n\n\n<li>Dynamic personalization via APIs<\/li>\n\n\n\n<li>Split-second PDP rendering, even with rich product media<\/li>\n\n<\/ul>\n\n\n\n<p><strong>Business takeaway:<\/strong> A global retail giant adopting Next.js signals that this framework is ready for <strong>mission-critical, enterprise-grade retail<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"margin-top:1.5em\"><p><strong>Deep dive:<\/strong> Nike is one of 9 fashion storefronts we analyzed. See the full breakdown in <a href=\"https:\/\/spreecommerce.org\/nextjs-fashion-ecommerce-storefronts\/\">Next.js Fashion eCommerce: 9 Storefronts From Nike to Depop<\/a>.<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">3. Target<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2025\/11\/target-1.avif\" alt=\"Target ecommerce storefront\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.target.com\/\">https:\/\/www.target.com\/<\/a><\/p>\n\n\n\n<p><strong>Why it matters:<\/strong> Target has one of the largest product catalogs in retail, enormous search traffic, and high UX expectations.<\/p>\n\n\n\n<p><strong>What Next.js enables:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Ultra-fast navigation across thousands of categories<\/li>\n\n\n\n<li>Strong SEO across millions of indexed pages<\/li>\n\n\n\n<li>Complex filtering rendered instantly<\/li>\n\n<\/ul>\n\n\n\n<p><strong>Business takeaway:<\/strong> When a big-box retailer adopts Next.js, it&#8217;s because performance = revenue. Target shows careful optimization matters at scale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Wayfair<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2025\/11\/wayfair.avif\" alt=\"Wayfair ecommerce storefront\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.wayfair.com\/\">https:\/\/www.wayfair.com\/<\/a><\/p>\n\n\n\n<p><strong>Why it matters:<\/strong> Wayfair has tens of millions of SKUs with high-resolution imagery and complex filtering logic.<\/p>\n\n\n\n<p><strong>What Next.js enables:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Progressive loading for image-heavy pages<\/li>\n\n\n\n<li>Smooth transitions on large catalog pages<\/li>\n\n\n\n<li>High Core Web Vital scores despite huge data payloads<\/li>\n\n<\/ul>\n\n\n\n<p><strong>Business takeaway:<\/strong> If Next.js can handle Wayfair&#8217;s scale, it can handle <em>any<\/em> catalog &#8211; especially when paired with a backend like Spree Commerce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. AT&#038;T<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2025\/11\/att.avif\" alt=\"AT&amp;T enterprise storefront\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.att.com\/\">https:\/\/www.att.com\/<\/a><\/p>\n\n\n\n<p><strong>Why it matters:<\/strong> Telecom checkout flows are complicated: multi-step, plan comparisons, device add-ons, eligibility checks.<\/p>\n\n\n\n<p><strong>What Next.js enables:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Dynamic rendering of configurable products<\/li>\n\n\n\n<li>Multi-step flows without jarring full-page reloads<\/li>\n\n\n\n<li>Server-side authentication flows<\/li>\n\n<\/ul>\n\n\n\n<p><strong>Business takeaway:<\/strong> Next.js isn&#8217;t just for retail &#8211; it&#8217;s powerful enough for subscription, telecom, and multi-config checkout flows.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"margin-top:1.5em\"><p><strong>Deep dive:<\/strong> AT&#038;T&#8217;s enterprise portal is one of 7 B2B storefronts we analyzed. See the full breakdown in <a href=\"https:\/\/spreecommerce.org\/nextjs-b2b-ecommerce-storefronts\/\">Next.js B2B eCommerce: 7 Storefronts From Staples to HashiCorp<\/a>.<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">6. Under Armour<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2025\/11\/underarmour.avif\" alt=\"Under Armour storefront\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.underarmour.com\/\">https:\/\/www.underarmour.com\/<\/a><\/p>\n\n\n\n<p><strong>Why it matters:<\/strong> A global apparel brand requires quick international deployments and unified UX across regions.<\/p>\n\n\n\n<p><strong>What Next.js enables:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Rapid iteration of seasonal UI refreshes<\/li>\n\n\n\n<li>Globalization with built-in routing<\/li>\n\n\n\n<li>Faster LCP for high conversion on mobile<\/li>\n\n<\/ul>\n\n\n\n<p><strong>Business takeaway:<\/strong> Brands with heavy storytelling + product drops rely on Next.js for performance during high-traffic spikes.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"margin-top:1.5em\"><p><strong>Deep dive:<\/strong> Under Armour is one of 9 fashion storefronts we analyzed. See the full breakdown in <a href=\"https:\/\/spreecommerce.org\/nextjs-fashion-ecommerce-storefronts\/\">Next.js Fashion eCommerce: 9 Storefronts From Nike to Depop<\/a>.<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">7. LG<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2025\/11\/LG.avif\" alt=\"LG ecommerce storefront\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.lg.com\/\">https:\/\/www.lg.com\/<\/a><\/p>\n\n\n\n<p><strong>Why it matters:<\/strong> Consumer electronics involve high-detail PDPs, specification tables, comparison tools, and rich media.<\/p>\n\n\n\n<p><strong>What Next.js enables:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Optimized image delivery and video rendering<\/li>\n\n\n\n<li>SSR for SEO of high-value, high-research products<\/li>\n\n\n\n<li>Reusable UI for global markets<\/li>\n\n<\/ul>\n\n\n\n<p><strong>Business takeaway:<\/strong> Next.js supports complex product models and ensures SEO visibility in high-consideration categories.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"margin-top:1.5em\"><p><strong>Deep dive:<\/strong> LG Business Solutions is one of 7 B2B storefronts we analyzed. See the full breakdown in <a href=\"https:\/\/spreecommerce.org\/nextjs-b2b-ecommerce-storefronts\/\">Next.js B2B eCommerce: 7 Storefronts From Staples to HashiCorp<\/a>.<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">8. Realtor.com<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2025\/11\/realtor.avif\" alt=\"Realtor.com storefront\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.realtor.com\/\">https:\/\/www.realtor.com\/<\/a><\/p>\n\n\n\n<p><strong>Why it matters:<\/strong> Although not a traditional retail storefront, it is <em>commerce-adjacent<\/em>. Real estate search requires dynamic filtering and real-time results.<\/p>\n\n\n\n<p><strong>What Next.js enables:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Lightning-fast filtering<\/li>\n\n\n\n<li>SEO for local listings<\/li>\n\n\n\n<li>Real-time UI updates without performance loss<\/li>\n\n<\/ul>\n\n\n\n<p><strong>Business takeaway:<\/strong> Next.js handles sophisticated search-heavy experiences &#8211; a strong signal for advanced eCommerce filtering needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. Trip.com<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2025\/11\/trip.avif\" alt=\"Trip.com storefront\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.trip.com\/\">https:\/\/www.trip.com\/<\/a><\/p>\n\n\n\n<p><strong>Why it matters:<\/strong> Travel booking is effectively &#8220;inventory-based commerce&#8221; with high concurrency + personalization.<\/p>\n\n\n\n<p><strong>What Next.js enables:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Seamless multi-step flows (search, listings, booking, payment)<\/li>\n\n\n\n<li>Geo-aware rendering<\/li>\n\n\n\n<li>Cached + dynamic results hybrid model<\/li>\n\n<\/ul>\n\n\n\n<p><strong>Business takeaway:<\/strong> If Next.js handles dynamic pricing + availability at global scale, it is ready for complex eCommerce use cases.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10. Ticketmaster<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2025\/11\/ticketmaster-1.avif\" alt=\"Ticketmaster storefront\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.ticketmaster.com\/\">https:\/\/www.ticketmaster.com\/<\/a><\/p>\n\n\n\n<p><strong>Why it matters:<\/strong> Ticketing is one of the most demanding industries in terms of concurrency, traffic spikes, and real-time availability.<\/p>\n\n\n\n<p><strong>What Next.js enables:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>High-frequency data updates<\/li>\n\n\n\n<li>Minimal-latency page rendering<\/li>\n\n\n\n<li>Heavy caching + smart invalidation<\/li>\n\n<\/ul>\n\n\n\n<p><strong>Business takeaway:<\/strong> Next.js proves resilient under &#8220;drop day&#8221; traffic &#8211; a pattern similar to flash sales in eCommerce.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"margin-top:1.5em\"><p><strong>Deep dive:<\/strong> Ticketmaster is one of 14 marketplace platforms we analyzed. See the full breakdown in <a href=\"https:\/\/spreecommerce.org\/nextjs-marketplace-ecommerce-platforms\/\">Next.js Marketplace eCommerce: 14 Platforms From DoorDash to StockX<\/a>.<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">11. DoorDash<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2025\/11\/doordash.avif\" alt=\"DoorDash storefront\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.doordash.com\/\">https:\/\/www.doordash.com\/<\/a><\/p>\n\n\n\n<p><strong>Why it matters:<\/strong> DoorDash handles real-time pricing, ordering, and delivery logistics.<\/p>\n\n\n\n<p><strong>What Next.js enables:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Ultra-fast repeat ordering<\/li>\n\n\n\n<li>Complex UI for carts, customization, etc.<\/li>\n\n\n\n<li>Scalable micro-frontend architecture<\/li>\n\n<\/ul>\n\n\n\n<p><strong>Business takeaway:<\/strong> Next.js supports <strong>transactional flows<\/strong> with complex UI states &#8211; great for modern checkout.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"margin-top:1.5em\"><p><strong>Deep dive:<\/strong> DoorDash is one of 14 marketplace platforms we analyzed. See the full breakdown in <a href=\"https:\/\/spreecommerce.org\/nextjs-marketplace-ecommerce-platforms\/\">Next.js Marketplace eCommerce: 14 Platforms From DoorDash to StockX<\/a>.<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">12. Deliveroo<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2025\/11\/deliveroo.avif\" alt=\"Deliveroo storefront\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/deliveroo.co.uk\/\">https:\/\/deliveroo.co.uk\/<\/a><\/p>\n\n\n\n<p><strong>Why it matters:<\/strong> A marketplace of thousands of restaurants with user login, carts, personalization, and real-time updates.<\/p>\n\n\n\n<p><strong>What Next.js enables:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Real-time updates without heavy client-side overhead<\/li>\n\n\n\n<li>Smooth restaurant browsing experiences<\/li>\n\n\n\n<li>Surprisingly strong mobile performance<\/li>\n\n<\/ul>\n\n\n\n<p><strong>Business takeaway:<\/strong> Next.js is suitable even for marketplace-style architectures.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"margin-top:1.5em\"><p><strong>Deep dive:<\/strong> Deliveroo is one of 14 marketplace platforms we analyzed. See the full breakdown in <a href=\"https:\/\/spreecommerce.org\/nextjs-marketplace-ecommerce-platforms\/\">Next.js Marketplace eCommerce: 14 Platforms From DoorDash to StockX<\/a>.<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">13. RealSelf<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2025\/11\/realself.avif\" alt=\"RealSelf storefront\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.realself.com\/\">https:\/\/www.realself.com\/<\/a><\/p>\n\n\n\n<p><strong>Why it matters:<\/strong> RealSelf is a marketplace for elective medical services &#8211; an SEO-heavy, trust-sensitive product.<\/p>\n\n\n\n<p><strong>What Next.js enables:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Fast search and filtering<\/li>\n\n\n\n<li>Trust-oriented layout with dynamic content<\/li>\n\n\n\n<li>Excellent SEO performance<\/li>\n\n<\/ul>\n\n\n\n<p><strong>Business takeaway:<\/strong> Next.js shines in SEO-critical industries.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"margin-top:1.5em\"><p><strong>Deep dive:<\/strong> RealSelf is one of 14 marketplace platforms we analyzed. See the full breakdown in <a href=\"https:\/\/spreecommerce.org\/nextjs-marketplace-ecommerce-platforms\/\">Next.js Marketplace eCommerce: 14 Platforms From DoorDash to StockX<\/a>.<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">14. Kids.Lego.com<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/12\/Launch-Your-Own-White-label-eCommerce-Platform-for-Kids-Educational-Products.jpg\" alt=\"Launch Your Own White-label eCommerce Platform for Kids&#x27; Educational Products\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/kids.lego.com\/\">https:\/\/kids.lego.com\/<\/a><\/p>\n\n\n\n<p><strong>Why it matters:<\/strong> This site includes gamified, interactive experiences and content-heavy pages.<\/p>\n\n\n\n<p><strong>What Next.js enables:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Smooth animations and transitions<\/li>\n\n\n\n<li>Client-side interactivity with server-side SEO<\/li>\n\n\n\n<li>Optimized assets for global use<\/li>\n\n<\/ul>\n\n\n\n<p><strong>Business takeaway:<\/strong> Next.js supports storytelling and interactive brand experiences &#8211; not just catalog commerce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">15. Bang &#038; Olufsen<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2025\/11\/bang-olufsen-1.avif\" alt=\"Bang &amp; Olufsen storefront\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.bang-olufsen.com\/\">https:\/\/www.bang-olufsen.com\/<\/a><\/p>\n\n\n\n<p><strong>Why it matters:<\/strong> A luxury brand where <em>visual quality<\/em> is essential &#8211; high-end imagery, video, and branding.<\/p>\n\n\n\n<p><strong>What Next.js enables:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Near-instant loading of ultra high-quality images<\/li>\n\n\n\n<li>Elegant transitions between product stories<\/li>\n\n\n\n<li>Structured SEO for premium keyword targeting<\/li>\n\n<\/ul>\n\n\n\n<p><strong>Business takeaway:<\/strong> Next.js elevates luxury eCommerce with smooth motion, fast visuals, and emotionally rich design.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"margin-top:1.5em\"><p><strong>Deep dive:<\/strong> Bang &#038; Olufsen&#8217;s B2B commercial division is one of 7 B2B storefronts we analyzed. See the full breakdown in <a href=\"https:\/\/spreecommerce.org\/nextjs-b2b-ecommerce-storefronts\/\">Next.js B2B eCommerce: 7 Storefronts From Staples to HashiCorp<\/a>.<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Build Your Own Next.js Storefront With Spree Commerce<\/h2>\n\n\n\n<p>The brands above have engineering teams of hundreds. You don&#8217;t need one. Spree Commerce&#8217;s <a href=\"https:\/\/spreecommerce.org\/spree-commerce-api-v3-the-next-js-storefront-starter-for-amazing-shopping-experiences\/\">official Next.js storefront starter<\/a> gives you a production-ready foundation that connects to Spree&#8217;s REST API out of the box.<\/p>\n\n\n\n<p>What you get from day one:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Complete storefront pages<\/strong> &#8211; product listings, product detail, cart, checkout, and account management connected to a working commerce backend<\/li>\n\n\n\n<li><strong>REST API with OpenAPI 3.0<\/strong> &#8211; typed endpoints for every commerce operation, from catalog browsing to order placement<\/li>\n\n\n\n<li><strong>TypeScript SDK and CLI<\/strong> &#8211; type-safe API calls with zero boilerplate, scaffolding and deployment from the command line<\/li>\n\n\n\n<li><strong>AI-first integration<\/strong> &#8211; AGENTS.md and MCP server let AI coding assistants and autonomous agents work with the commerce API directly<\/li>\n\n\n\n<li><strong>Every business model<\/strong> &#8211; DTC, B2B with buyer organizations and custom pricing, multi-vendor marketplace, multi-store from a single backend<\/li>\n\n\n\n<li><strong>Zero platform fees<\/strong> &#8211; no per-transaction charges, no revenue sharing, no surprise invoices as you scale<\/li>\n\n\n\n<li><strong>Full data ownership<\/strong> &#8211; deploy on your infrastructure, in your region, under your control<\/li>\n\n<\/ul>\n\n\n\n<p>The starter is not a demo. It&#8217;s the same architecture pattern that powers enterprise storefronts like the ones in this post: a fast Next.js frontend consuming a stable API backend. The difference is that Spree is open source (BSD 3-Clause), so you own every line of code.<\/p>\n\n\n\n<p><a href=\"https:\/\/spreecommerce.org\/get-started\/\">Get started with the Next.js storefront starter<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Insights and What They Mean for Your Own eCommerce Platform<\/h2>\n\n\n\n<p>Examining these 15 Next.js-powered sites reveals clear conclusions that directly support the <strong>Spree Commerce + Next.js headless model<\/strong>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Customer UX Comes First<\/h3>\n\n\n\n<p>Every site above relies on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>low latency<\/li>\n\n\n\n<li>instant page transitions<\/li>\n\n\n\n<li>optimized images<\/li>\n\n\n\n<li>mobile-first rendering<\/li>\n\n<\/ul>\n\n\n\n<p>Next.js is built for this from the ground up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Frontend Developers Thrive With Modern Tools<\/h3>\n\n\n\n<p>These brands choose Next.js because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>React\/JavaScript developer pool is huge<\/li>\n\n\n\n<li>Developer velocity is high<\/li>\n\n\n\n<li>CI\/CD workflows are easy<\/li>\n\n\n\n<li>Frontend can evolve independently of backend changes<\/li>\n\n<\/ul>\n\n\n\n<p>This is exactly why pairing Next.js with a stable API backend like Spree is ideal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Businesses Need Stability + Freedom<\/h3>\n\n\n\n<p>These brands need:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>a safe backend protected behind APIs<\/li>\n\n\n\n<li>resilience during traffic spikes<\/li>\n\n\n\n<li>predictable deployments<\/li>\n\n\n\n<li>ability to redesign without backend rewrites<\/li>\n\n\n\n<li>multi-region scalability<\/li>\n\n<\/ul>\n\n\n\n<p>Next.js + Spree provides exactly that: <strong>a safe, stable, scalable backend + an innovative, flexible, fast frontend.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Additional Take-aways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Versatility<\/strong>: The list includes pure retail, food delivery, travel, telecom, real estate &#8211; Next.js is not just for fashion retail.<\/li>\n\n\n\n<li><strong>SEO + performance go hand in hand<\/strong>: Many brands have migrated to modern toolchains to avoid performance debt.<\/li>\n\n\n\n<li><strong>Tech-stack reset is possible<\/strong>: Big brands reinventing their stores show that you don&#8217;t need to compromise; you can have performance <em>and<\/em> flexibility.<\/li>\n\n\n\n<li><strong>Developer experience drives business agility<\/strong>: When your UI team is free to iterate, you respond faster to market shifts.<\/li>\n\n\n\n<li><strong>Global\/local complexity<\/strong>: Many sites handle locales, currencies, huge SKUs. A strong frontend backed by a powerful API is required.<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why This Matters for Your eCommerce Strategy<\/h2>\n\n\n\n<p>If you&#8217;re evaluating your next storefront or planning a re-platform, keep these lessons in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Choose a frontend tech that your team is proficient in (JavaScript\/React + Next.js is a strong bet).<\/li>\n\n\n\n<li>Ensure the frontend can <strong>deliver speed, mobile performance, SEO<\/strong> &#8211; those are critical metrics.<\/li>\n\n\n\n<li>Decouple your frontend from your backend: invest in a strong commerce API (e.g., Spree Commerce) so the backend can evolve, scale, and remain stable while the UI changes.<\/li>\n\n\n\n<li>Design for scale: large catalog, multi-store, multi-region, multiple channels. The architecture must support growth.<\/li>\n\n\n\n<li>Use real-world examples (as above) to build confidence with stakeholders &#8211; these aren&#8217;t just small sites; they are global brands handling complexity.<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>The 15 sites above show that <strong>Next.js is proven at scale<\/strong> for eCommerce or commerce-adjacent storefronts. When combined with a capable <a href=\"https:\/\/spreecommerce.org\/headless-ecommerce\/\"><strong>API-first eCommerce backend<\/strong><\/a> such as Spree Commerce, you unlock the trifecta of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Superb customer experience (fast, engaging)<\/li>\n\n\n\n<li>Empowered frontend team (iterate freely)<\/li>\n\n\n\n<li>Secure, scalable business platform (backed by reliable commerce logic)<\/li>\n\n<\/ul>\n\n\n\n<p>If you&#8217;re aiming to build or re-platform your eCommerce storefront, adopting this architecture is a <strong>strategic advantage<\/strong> &#8211; one that gives your team speed without sacrificing stability, and that keeps your business ready for growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More Next.js eCommerce Deep Dives<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><a href=\"https:\/\/spreecommerce.org\/nextjs-fashion-ecommerce-storefronts\/\">Next.js Fashion eCommerce: 9 Storefronts From Nike to Depop<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/spreecommerce.org\/nextjs-marketplace-ecommerce-platforms\/\">Next.js Marketplace eCommerce: 14 Platforms From DoorDash to StockX<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/spreecommerce.org\/nextjs-b2b-ecommerce-storefronts\/\">Next.js B2B eCommerce: 7 Storefronts From Staples to HashiCorp<\/a><\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Get Started with Spree Commerce 5.4<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"margin-top:1.5em\"><p><strong><a href=\"https:\/\/spreecommerce.org\/announcing-spree-commerce-5-4\/\">Spree Commerce 5.4<\/a> ships a production-ready Next.js storefront, a TypeScript SDK, and a one-command installer.<\/strong> Every brand in this list runs on the same frontend framework. Now the backend matches it with a single deployable package.<\/p><\/blockquote>\n\n\n\n<p>What changed with Spree Commerce 5.4 for Next.js storefront builders:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong><a href=\"https:\/\/spreecommerce.org\/docs\/developer\/getting-started\/quickstart\">One-command install<\/a><\/strong> via <code>npx create-spree-app<\/code> scaffolds a full Spree backend + Next.js storefront in minutes.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/spreecommerce.org\/docs\/api-reference\/store-api\/introduction\">TypeScript SDK<\/a><\/strong> (<code>@spree\/sdk<\/code>) with autocomplete replaces manual API calls with typed, safe integrations.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/github.com\/spree\/storefront\">Next.js eCommerce storefront<\/a><\/strong> ships with React-rendered transactional emails, native MeiliSearch search, dynamic breadcrumbs, multi-sitemap, robots.txt, privacy\/consent, mobile-responsive design, and color swatch filters.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/spreecommerce.org\/ship-faster-with-spree-meet-our-mcp-server-for-ai-assisted-development\/\">AI-assisted development<\/a><\/strong> with AGENTS.md and an MCP server means Claude Code, Cursor, and Copilot understand the Spree codebase from day one.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/spreecommerce.org\/multi-region-ecommerce\/\">Multi-language and multi-region URL routing<\/a><\/strong> built into the storefront for cross-border eCommerce from launch.<\/li>\n\n\n\n<li><strong>Live demo<\/strong> at <a href=\"https:\/\/demo.spreecommerce.org\/\">demo.spreecommerce.org<\/a> shows the production storefront running against a real Spree backend.<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"wp-block-wpseopress-faq-block-v2 is-layout-flow wp-block-wpseopress-faq-block-v2-is-layout-flow\">\n<details id=\"why-use-next-js-for-ecommerce\" class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>Why use Next.js for ecommerce?<\/strong><\/summary>\n<p>Next.js gives ecommerce sites server-side rendering and static generation for fast page loads and strong SEO. Google research shows 53% of mobile visitors leave pages that take over three seconds to load. Brands like Nike and Wayfair use Next.js storefronts to deliver sub-second rendering and handle high-traffic shopping events.<\/p>\n<\/details>\n\n\n<details id=\"what-are-examples-of-ecommerce-websites-built-with-next-js\" class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>What are examples of ecommerce websites built with Next.js?<\/strong><\/summary>\n<p>Major brands running Next.js storefronts include Nike, Wayfair, Target, TikTok Shop, and Everlane. These sites use Next.js for server-rendered product pages, dynamic filtering, and fast checkout flows. The framework handles everything from single-brand stores to high-traffic marketplaces, making it a proven choice for enterprise ecommerce.<\/p>\n<\/details>\n\n\n<details id=\"is-there-an-open-source-next-js-ecommerce-platform\" class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>Is there an open-source Next.js ecommerce platform?<\/strong><\/summary>\n<p>Yes. Spree Commerce offers a fully open-source ecommerce backend with a dedicated Next.js storefront starter kit. Unlike template-only solutions, Spree provides complete commerce functionality including product catalog, checkout, payments, and order management through REST APIs that connect directly to a Next.js frontend. The developer toolchain includes a TypeScript SDK, a CLI for scaffolding and deployment, and AI-first integration points (AGENTS.md and MCP server) so AI coding assistants and autonomous agents can work with the commerce API directly.<\/p>\n<\/details>\n\n\n<details id=\"which-front-end-framework-works-for-ecommerce-websites\" class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>Which front-end framework works for ecommerce websites?<\/strong><\/summary>\n<p>Next.js is widely adopted for ecommerce because its server-side rendering improves Core Web Vitals and SEO. With over 125,000 GitHub stars and active corporate backing from Vercel, it has a deep ecosystem of ecommerce starters and SDKs. Vue.js with Nuxt and SvelteKit are alternatives with smaller ecommerce ecosystems.<\/p>\n<\/details>\n\n\n<details id=\"what-is-next-js-commerce-and-how-does-it-compare-to-other-options\" class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>What is Next.js Commerce and how does it compare to other options?<\/strong><\/summary>\n<p>Next.js Commerce is Vercel&#8217;s open-source ecommerce starter that connects to a handful of third-party commerce backends. It provides a pre-built storefront but limits backend choices. For teams that want full control over both the storefront and commerce engine, pairing Next.js with an independent open-source platform like Spree Commerce avoids single-vendor lock-in.<\/p>\n<\/details>\n\n\n<details id=\"can-i-use-next-js-with-any-ecommerce-backend\" class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>Can I use Next.js with any ecommerce backend?<\/strong><\/summary>\n<p>Yes. Next.js is a frontend framework that connects to any ecommerce backend through APIs. The key requirement is a well-documented REST or GraphQL API. Spree Commerce&#8217;s REST API with OpenAPI 3.0 spec, TypeScript SDK, and CLI make integration straightforward for both human developers and AI-powered development workflows.<\/p>\n<\/details>\n\n\n<details id=\"do-i-need-a-next-js-ecommerce-template-to-launch-a-store\" class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>Do I need a Next.js ecommerce template to launch a store?<\/strong><\/summary>\n<p>No, but a template saves months of development. Starting from scratch means building product pages, cart logic, checkout flows, and payment integration manually. A production-ready starter like Spree&#8217;s Next.js storefront includes all core commerce pages connected to a working backend, so teams can customize rather than build from zero. Fork the Next.js eCommerce storefront on GitHub and run npx create-spree-app to scaffold a full store in minutes. Next.js storefront install guide (deploy on Vercel). Ready for enterprise? Get started with Spree Commerce.<\/p>\n<\/details>\n\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"url\": \"https:\/\/spreecommerce.org\/15-amazing-ecommerce-websites-built-with-next-js\/\", \"@id\": \"https:\/\/spreecommerce.org\/15-amazing-ecommerce-websites-built-with-next-js\/\", \"mainEntity\": [{\"@type\": \"Question\", \"url\": \"https:\/\/spreecommerce.org\/15-amazing-ecommerce-websites-built-with-next-js\/#why-use-next-js-for-ecommerce\", \"name\": \"Why use Next.js for ecommerce?\", \"answerCount\": 1, \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"<p>Next.js gives ecommerce sites server-side rendering and static generation for fast page loads and strong SEO. 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