{"id":12731,"date":"2025-05-29T12:50:36","date_gmt":"2025-05-29T12:50:36","guid":{"rendered":"https:\/\/spreecommerce.org\/?p=12731"},"modified":"2026-03-13T14:44:26","modified_gmt":"2026-03-13T14:44:26","slug":"spree-5-open-source-ecommerce-custom-domains-for-multi-brand-growth","status":"publish","type":"post","link":"https:\/\/spreecommerce.org\/spree-5-open-source-ecommerce-custom-domains-for-multi-brand-growth\/","title":{"rendered":"\ud83c\udf10 Spree 5 Open-source Ecommercet: Custom Domains for Multi-Brand Growth"},"content":{"rendered":"<p>In today\u2019s market, <strong>brand identity is everything<\/strong> \u2014 and having a unique domain for each of your stores is a key part of delivering a premium, trustworthy experience.<\/p>\n<p>With <a href=\"https:\/\/spreecommerce.org\/announcing-spree-5-the-biggest-open-source-release-ever\/\">Spree 5<\/a>, you can now configure <strong>Custom Domains per store<\/strong>, making it easier than ever to manage and grow multiple brands, regions, or business models \u2014 all on a single backend.<\/p>\n<p>This feature is part of what makes <strong>Spree 5 the biggest and most merchant-focused release in Spree history<\/strong>.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Spree 5 Announcement - Custom Domains\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WyaUdLH_W7E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\">Why Custom Domains Matter<\/h2>\n<p>Whether you&#8217;re running:<\/p>\n<ul class=\"wp-block-list\">\n<li>A portfolio of direct-to-consumer brands<\/li>\n<li>Country-specific storefronts for global reach<\/li>\n<li>Separate sites for B2B and B2C channels<\/li>\n<\/ul>\n<p>\u2026custom domains allow you to deliver <strong>tailored customer experiences<\/strong> while keeping your operations unified behind the scenes.<\/p>\n<p>With Spree 5, each store can now have its <strong>own domain or subdomain<\/strong>. For example:<\/p>\n<ul class=\"wp-block-list\">\n<li><code>yourbrand.com<\/code> for your flagship store<\/li>\n<li><code>yourbrand.eu<\/code> for your European storefront<\/li>\n<li><code>wholesale.yourbrand.com<\/code> for B2B buyers<\/li>\n<\/ul>\n<p>All of these can run on the <strong>same Spree instance<\/strong>, with centralized administration, shared resources where needed, and full separation of storefront content and checkout behavior.<\/p>\n<h2 class=\"wp-block-heading\">Flexible Setup, Seamless Operation<\/h2>\n<p>Adding a custom domain in Spree 5 is simple:<\/p>\n<ul class=\"wp-block-list\">\n<li>Assign a unique domain or subdomain to any store<\/li>\n<li>Spree automatically routes requests to the correct store instance<\/li>\n<li>Each domain serves its own checkout, theme, settings, and localized content<\/li>\n<\/ul>\n<p>This enables <strong>multi-tenant, branded experiences<\/strong> \u2014 while reducing overhead, streamlining backend logic, and keeping your stack clean.<\/p>\n<h2 class=\"wp-block-heading\">The Spree 5 Difference<\/h2>\n<p>With previous versions of Spree or other platforms, managing custom domains across stores often required plugins, proxies, or duplicated deployments.<\/p>\n<p>Spree 5 brings it all into the core: <strong>native multi-store + native custom domains<\/strong> = full flexibility to scale your brand the way you want to.<\/p>\n<p>It&#8217;s not just easier \u2014 it\u2019s how a modern open-source commerce platform should work.<\/p>\n<h2 class=\"wp-block-heading\">Why Spree Commerce?<\/h2>\n<p><strong>Spree Commerce<\/strong> is a fully open-source eCommerce platform trusted by thousands of developers and merchants around the world. Built with modern web technologies and React, Spree offers <strong>full control over your storefronts, backend logic, and integrations<\/strong> \u2014 no black boxes, no vendor lock-in.<\/p>\n<p>With Spree, you can:<\/p>\n<ul class=\"wp-block-list\">\n<li>Build <strong>exactly the experience you want<\/strong>, not just what&#8217;s offered out of the box<\/li>\n<li>Customize anything \u2014 checkout flows, product logic, admin tools, and storefront themes<\/li>\n<li>Integrate with any service or API, from payments to fulfillment to marketing<\/li>\n<li>Launch fast, iterate quickly, and scale on your own terms<\/li>\n<\/ul>\n<p>Whether you\u2019re running a DTC brand, a B2B marketplace, or a multi-store empire, Spree gives you the <strong>freedom to innovate without limits.<\/strong><\/p>\n<p>\ud83d\udee0\ufe0f <strong>Open source. Developer-friendly. Fully customizable.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s competitive landscape, brand identity is everything \u2014 and having a unique domain for each of your stores is a key part of delivering a premium, trustworthy experience.<\/p>\n","protected":false},"author":87,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[52],"tags":[261,1042],"class_list":["post-12731","post","type-post","status-publish","format-standard","hentry","category-open-source","tag-open-source","tag-spree-5"],"acf":[],"_links":{"self":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/posts\/12731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/users\/87"}],"replies":[{"embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/comments?post=12731"}],"version-history":[{"count":0,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/posts\/12731\/revisions"}],"wp:attachment":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/media?parent=12731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/categories?post=12731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/tags?post=12731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}