{"id":11225,"date":"2024-08-20T17:27:19","date_gmt":"2024-08-20T17:27:19","guid":{"rendered":"https:\/\/spreecommerce.org\/?post_type=cpt_integrations&p=11225"},"modified":"2025-10-14T13:27:06","modified_gmt":"2025-10-14T13:27:06","slug":"google-tag-manager-integration-with-spree","status":"publish","type":"cpt_integrations","link":"https:\/\/spreecommerce.org\/integrations\/google-tag-manager-integration-with-spree\/","title":{"rendered":"Google Tag Manager and Spree integration"},"content":{"rendered":"\n

Google Tag Manager<\/a> (GTM) is a free tool that makes it easy for marketers to add and update website tags \u2013 including conversion tracking, site analytics, remarketing, and more\u2014with just a few clicks, and without needing to edit your website code.<\/p>\n\n\n\n

The integration of Google Tag Manager with your Spree Commerce store can be done quickly and easily following the guidelines mentioned below.<\/p>\n\n\n\n

The benefits of using Google Tag Manager for your eCommerce business<\/h2>\n\n\n\n

Eliminates the hassle of hard coding tags<\/h3>\n\n\n\n

It takes a few clicks to edit, remove or add new tags and it can all be done through a user-friendly GTM interface. This means that once Google Tag Manager is installed, the marketing team does not depend upon IT to deploy tags.<\/p>\n\n\n\n

Makes advanced tracking a breeze<\/h3>\n\n\n\n

It comes with an array of built-in tags and functions that enable users to implement advanced tracking in a short window of time. For example, instead of having to add event tracking code to every \u201cSubmit\u201d button on the site, a user can turn to GTM to create one tag with a certain set of rules to track clicks on all buttons across the site.<\/p>\n\n\n\n

Centralizes tag management<\/h3>\n\n\n\n

By giving you one place to manage all the marketing and analytics tags used on your site, GTM significantly improves the efficiency of tag management and simplifies the process of adding, editing and removing tags by eliminating the repetition and reducing the chances of errors.<\/p>\n\n\n\n

How to integrate Google Tag Manager with Spree<\/h2>\n\n\n\n

Spree supports Google Tag Manager through an easy-to-install gem, allowing you to add and manage analytics and marketing tags without modifying your store\u2019s code.<\/p>\n\n\n\n

Once set up, GTM automatically tracks key ecommerce events and gives you full control over your tags from one place.<\/p>\n\n\n\n

To integrate GTM, follow the setup guide in our documentation:<\/strong>
Connect Google Tag Manager to Spree Commerce<\/a><\/p>\n\n\n\n

Example of Google Tag Manager and Spree integration<\/h2>\n\n\n\n

Felix Gray<\/a>\u2018s glasses are designed for healthier, happy eyes. The company uses Spree for their online store and Google Tag Manager to update website tags without having to introduce any changes to the code.<\/p>\n\n\n\n

Read more: Felix Gray\u2019s success story<\/a><\/p>\n\n\n\n

\"example<\/figure>\n","protected":false},"excerpt":{"rendered":"

Google Tag Manager (GTM) is a free tool that makes it easy for marketers to add and update website tags \u2013 including conversion tracking, site analytics, remarketing, and more\u2014with just a few clicks, and without needing to edit your website code. The integration of Google Tag Manager with your Spree Commerce store can be done quickly and easily […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"Google Tag Manager and Spree Commerce integration","_seopress_titles_desc":"","_seopress_robots_index":""},"cpt_integrations_category":[985],"class_list":["post-11225","cpt_integrations","type-cpt_integrations","status-publish","hentry","cpt_integrations_category-marketing-tools"],"acf":[],"_links":{"self":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/cpt_integrations\/11225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/cpt_integrations"}],"about":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/types\/cpt_integrations"}],"wp:attachment":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/media?parent=11225"}],"wp:term":[{"taxonomy":"cpt_integrations_category","embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/cpt_integrations_category?post=11225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}