{"id":11201,"date":"2024-08-20T13:34:56","date_gmt":"2024-08-20T13:34:56","guid":{"rendered":"https:\/\/spreecommerce.org\/?post_type=cpt_integrations&#038;p=11201"},"modified":"2024-08-21T17:55:38","modified_gmt":"2024-08-21T17:55:38","slug":"google-adwords-remarketing-integration-with-spree","status":"publish","type":"cpt_integrations","link":"https:\/\/spreecommerce.org\/integrations\/google-adwords-remarketing-integration-with-spree\/","title":{"rendered":"Google AdWords Remarketing and Spree integration"},"content":{"rendered":"\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/2453998?hl=en\">Google AdWords remarketing<\/a>&nbsp;is a form of online advertising that enables sites to show targeted ads to users who have already visited their site.<\/p>\n\n\n\n<p>The integration of Google AdWords Remarketing with your Spree Commerce store can be done quickly and easily following the guidelines mentioned below.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The benefits of using Google AdWords Remarketing for your eCommerce business<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Prompt reach\/Well-timed targeting<\/h3>\n\n\n\n<p>You can show your ads to people who\u2019ve previously interacted with your business right when they\u2019re searching elsewhere and are more likely to make a purchase. You can also help customers find you by showing them your ads when they are actively looking for your business on Google Search.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Focused advertising<\/h3>\n\n\n\n<p>You can create remarketing lists to advertise for specific cases. For example, you may create a remarketing list targeted for people who added something to their shopping cart but didn\u2019t complete a transaction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Large-scale reach<\/h3>\n\n\n\n<p>You can reach people on your remarketing lists across their devices as they browse over 2 million websites and mobile apps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Efficient pricing<\/h3>\n\n\n\n<p>You can create high-performance remarketing campaigns with&nbsp;<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2979071\">automated bidding<\/a>. Real-time bidding calculates the optimal bid for the person viewing your ad, helping you win the ad auction with the best possible price. There\u2019s no extra cost to use Google\u2019s auction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Easy ad creation<\/h3>\n\n\n\n<p>Produce&nbsp;text, image, and video ads for free with Ad gallery. Combine a dynamic remarketing campaign with Ad gallery layouts to scale beautiful ads across all of your products or services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Campaign statistics<\/h3>\n\n\n\n<p>You\u2019ll have reports of how your campaigns are performing, where your ads are showing, and what price you\u2019re paying.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to integrate Google AdWords Remarketing with Spree<\/h2>\n\n\n\n<p>The easiest way to integrate Google AdWords Remarketing with Spree is using&nbsp;<a href=\"https:\/\/github.com\/spree-contrib\/spree_analytics_trackers\">Spree Analytics Trackers<\/a>.<\/p>\n\n\n\n<p>This extensions adds support for&nbsp;<a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/enhanced-ecommerce\">Google Analytics Enhanced Ecommerce<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/segment.com\/docs\/spec\/ecommerce\/v2\/\">Segment Ecommerce<\/a>&nbsp;tracking to&nbsp;<a href=\"https:\/\/spreecommerce.org\/\">Spree Commerce<\/a>&nbsp;stores.<\/p>\n\n\n\n<p>Via Segment.com you can plug-in also a lot of additional vendors and services like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/spreecommerce.org\/integrations\/mixpanel-integration-with-spree\/\">Mixpanel<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/spreecommerce.org\/integrations\/kissmetrics-integration-with-spree\/\">Kissmetrics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/spreecommerce.org\/integrations\/google-tag-manager-integration-with-spree\/\">Google Tag Manager<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/spreecommerce.org\/integrations\/facebook-pixel-integration-with-spree\/\">Facebook Pixels<\/a><\/li>\n\n\n\n<li><strong>Google Adwords remarketing<\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/segment.com\/catalog#integrations\/all\">and hundreds others<\/a><\/li>\n<\/ul>\n\n\n\n<p>No additional development required.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Installation<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Add this extension to your Gemfile with this line:<\/li>\n<\/ol>\n\n\n\n<pre class=\"wp-block-preformatted\">gem 'spree_analytics_trackers', github: 'spree-contrib\/spree_analytics_trackers'\n<\/pre>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Install the gem using Bundler:<\/li>\n<\/ol>\n\n\n\n<pre class=\"wp-block-preformatted\">bundle install<\/pre>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Copy &amp; run migrations<\/li>\n<\/ol>\n\n\n\n<pre class=\"wp-block-preformatted\">bundle exec rails g spree_analytics_trackers:install<\/pre>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Restart your server<\/li>\n<\/ol>\n\n\n\n<p>If your server was running, restart it so that it can find the assets properly.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Adding specialized analytics to your online store has never been so simple! Just install `<a href=\"https:\/\/github.com\/spree-contrib\/spree_analytics_trackers\">spree_analytics_trackers<\/a>`, configure Segment and connect hundreds of various analytic solutions. \u2013 Piotr Leniec, Senior Fullstack Developer,&nbsp;<a href=\"https:\/\/sparksolutions.co\/\">Spark Solutions<\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Example of Google Remarketing and Spree integration<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.paneco.com.sg\/\">Paneco<\/a>&nbsp;is one of the fastest growing online liquor retailers in the world. The company uses Spree for its modern eCommerce platform and Google AdWords Remarketing for retargeting based advertising.<\/p>\n\n\n\n<p>Read more:&nbsp;<a href=\"https:\/\/spreecommerce.org\/stories\/paneco-chose-spree-for-its-world-class-multi-region-alcohol-ecommerce-store\/\">Paneco\u2019s Success Story<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"1778\" height=\"985\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/01\/panecooooo.jpg\" alt=\"example of Google AdWords Remarketing and Spree Commerce Integration\" class=\"wp-image-3652\" srcset=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/01\/panecooooo.jpg 1778w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/01\/panecooooo-300x166.jpg 300w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/01\/panecooooo-768x425.jpg 768w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/01\/panecooooo-1024x567.jpg 1024w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/01\/panecooooo-600x332.jpg 600w\" sizes=\"(max-width: 1778px) 100vw, 1778px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Google AdWords remarketing&nbsp;is a form of online advertising that enables sites to show targeted ads to users who have already visited their site. The integration of Google AdWords Remarketing with your Spree Commerce store can be done quickly and easily following the guidelines mentioned below. The benefits of using Google AdWords Remarketing for your eCommerce [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":true,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":""},"cpt_integrations_category":[985],"class_list":["post-11201","cpt_integrations","type-cpt_integrations","status-publish","hentry","cpt_integrations_category-marketing-tools"],"acf":[],"_links":{"self":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/cpt_integrations\/11201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/cpt_integrations"}],"about":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/types\/cpt_integrations"}],"wp:attachment":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/media?parent=11201"}],"wp:term":[{"taxonomy":"cpt_integrations_category","embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/cpt_integrations_category?post=11201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}