{"id":10913,"date":"2024-07-31T11:29:37","date_gmt":"2024-07-31T11:29:37","guid":{"rendered":"https:\/\/spreecommerce.org\/?post_type=cpt_success_str&#038;p=10913"},"modified":"2025-12-11T14:46:39","modified_gmt":"2025-12-11T14:46:39","slug":"ratio-clothing-uses-spree-commerce-for-its-online-platform-with-customized-shirts-and-a-machine-learning-fitting-algorithm","status":"publish","type":"cpt_success_str","link":"https:\/\/spreecommerce.org\/success-stories\/ratio-clothing-uses-spree-commerce-for-its-online-platform-with-customized-shirts-and-a-machine-learning-fitting-algorithm\/","title":{"rendered":"Ratio Clothing uses Spree Commerce for its online platform with customized shirts and a machine learning fitting algorithm"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">A full-stack custom apparel company<\/h1>\n\n\n\n<h6 class=\"wp-block-heading\">SPREE SUCCESS STORY<\/h6>\n\n\n\n<p><a href=\"https:\/\/www.ratioclothing.com\/\">Ratio Clothing<\/a>&nbsp;is a Denver-based brand that brings custom shirt making into the internet-era. Launched by an ex-Deloitte consultant, Eric Powell back in 2009, the company has quickly gained a reputation for quality shirting, a user-friendly interface and simple returns and alterations.<\/p>\n\n\n\n<p>The site focuses exclusively on shirts \u2013 from formal tuxedo shirts to casual plaids and everyday workwear \u2013 so you won\u2019t be able to get a blazer or a pair of slacks while you\u2019re poking around. The idea is, the central focus breeds higher quality.<\/p>\n\n\n\n<p>Ratio Clothing calls itself a Full Stack American-Made Custom Apparel That means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Making great-fitting custom clothes&nbsp;<\/li>\n\n\n\n<li>Selling direct to customers in our own retail stores or online&nbsp;<\/li>\n\n\n\n<li>Designing and curate unique, lifestyle-driven clothing styles&nbsp;<\/li>\n\n\n\n<li>Making our products in American factories that we tightly integrate into.<\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\">Expert tailoring, enhanced by Machine Learning<\/h1>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u201c60 Seconds to a perfect fit\u201d sizing questionnaire<\/strong><\/h3>\n\n\n\n<p>Shirts need to fit well and provide lasting comfort and Ratio Clothing promises to provide the perfect fit, no matter what your measurements are.&nbsp;<\/p>\n\n\n\n<p>Ratio brags that its sizing algorithm is the most accurate in the industry, built with advanced machine learning, honed over thousands of fittings, and refined by the judgement of master tailors. However, they still believe in the unmatched value of human experts, which is why every new client has their own dedicated Fit Advisor to provide expert guidance regarding sizing issues, and to provide a detailed review before their first shirt goes to production.<\/p>\n\n\n\n<p>All you have to do is create your first size Blueprint with Ratio Sizing \u2013 the brand\u2019s proprietary, algorithmic approach to custom shirt sizing. Simply answer a few questions about yourself, and skip the ones you don\u2019t know and the algorithm will do the rest. It\u2019ll take your responses, crunch the numbers, and create your one of a kind Blueprint \u2013 a digital pattern that assures a perfect fit, every time you shop at Ratio\u2019s website.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cOur sizing survey, which takes about 60 seconds to complete, has been refined over tens of thousands of fittings. That process alone delivers an excellent result, but we still believe that human experts provide something that technology alone cannot. So, our experts (sometimes me!) review every new customer profile for things that go beyond measurements and statistics to give customers the best of both worlds, which we believe delivers the best results in online custom clothing.\u201d \u2013&nbsp;Eric Powell, Founder<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Shirt customization process<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First, select a shirt fabric.&nbsp; Ratio Clothing\u2019s photos make it easy to envision what the shirt will look like, with big bright close-ups of their shirts.<\/li>\n\n\n\n<li>Next, pick out a collar. Ratio offers an incredible variety of collar options: The interface presents an initial choice of 12 dollar options, but those collars can be customized further once selected. Customers can head to \u201cadvanced options\u201d to choose different linings (soft, which tends to be more casual or fused for dress shirts).<\/li>\n\n\n\n<li>Then move on to selecting cuff style, sleeves, pockets and plackets.&nbsp;Once you\u2019re done with that, the shirt is then ready to go in your cart.<\/li>\n<\/ul>\n\n\n\n<p>The entire process \u2014 including developing your fit profile and ordering a shirt \u2014 can easily be accomplished in under 5 minutes, and requires virtually no self-measurements, assuming you are already familiar with your neck and sleeve sizes.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2020\/03\/Zrzut-ekranu-2020-03-4-o-11.55.45.png\" alt=\"Ratio Clothing and Spree Commerce Success Story\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">Ratio Clothing and Spree Commerce<\/h1>\n\n\n\n<p>The Ratio Clothing brand developed a highly customizable product and an ecommerce platform with tools that make the whole process simple and user friendly.<\/p>\n\n\n\n<p>Customers can get started very quickly by answering just a couple of questions to create a basic custom fit blueprint. Then Ratio digests the answers and feeds them into a proprietary algorithm. The company has leveraged advanced machine learning insights over the years along with live fitting data from their Denver-based showroom. All of that information helps 90% of Ratio\u2019s customers achieve a perfect fit with their first shirt.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cRatio\u2019s primary ordering portal is refreshingly simple, and impressively gets a lot right with very little information. In particular, sizing via suit measurements and simple fit questions is ingenious.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Ratio\u2019s website is clean and simple to navigate. It is built with Spree Commerce, a flexible and scalable open-source e-commerce software. Spree enables you to build beautiful online stores that are fast loading, user friendly and what\u2019s most important \u2013 you have total control over them.<\/p>\n\n\n\n<p>On&nbsp;<a href=\"https:\/\/www.ratioclothing.com\/\">ratioclothing.com<\/a>&nbsp; you will find some really cool features like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>an advanced product customization tool<\/li>\n\n\n\n<li>a 60 second survey that helps you get the perfect fit using a machine learning algorithm<\/li>\n\n\n\n<li>customer reviews<\/li>\n\n\n\n<li>personalized gift cards<\/li>\n\n\n\n<li>advanced filters that enable you to filter the products by fabric, color, price range, season, occasion, pattern, etc.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe love the flexibility that Spree provides. Crucial for our unique custom clothing workflow and manufacturing integrations.\u201d \u2013 Ratio Clothing<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tech Stack:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spree Commerce<\/li>\n\n\n\n<li>Ruby on Rails<\/li>\n\n\n\n<li>Bootstrap<\/li>\n\n\n\n<li>Erlang<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Integrations:&nbsp;<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mailchimp<\/li>\n\n\n\n<li>USPS<\/li>\n\n\n\n<li>Google Analytics<\/li>\n\n\n\n<li>Facebook Pixel<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"10915\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-31_132918850-1024x1024.png\" alt=\"\" class=\"wp-image-10915\" srcset=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-31_132918850-1024x1024.png 1024w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-31_132918850-300x300.png 300w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-31_132918850-150x150.png 150w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-31_132918850-768x768.png 768w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-31_132918850-1536x1536.png 1536w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-31_132918850.png 1710w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"10916\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-31_132925121-1024x1024.png\" alt=\"\" class=\"wp-image-10916\" srcset=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-31_132925121-1024x1024.png 1024w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-31_132925121-300x300.png 300w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-31_132925121-150x150.png 150w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-31_132925121-768x768.png 768w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-31_132925121-1536x1536.png 1536w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-31_132925121.png 1710w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">Conclusions:<\/h1>\n\n\n\n<h6 class=\"wp-block-heading\">SPREE SUCCESS STORY<\/h6>\n\n\n\n<p id=\"3f97\">Ratio Clothing makes handcrafted, custom dress shirts featuring their proprietary made-to-measure system called \u201cRatio Sizing\u201d for a perfect fit. Their shirts are cut and sewn in the USA with top-quality imported fabrics. Ratio\u2019s elegant storefront with lots of amazing funcionalities and great user experience at the same time was built with Spree Commerce, a super flexible e-commerce platform that makes even the most complex customizations possible and easy to implement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ratio Clothing uses Spree Commerce for its online platform with customized shirts and a machine learning fitting algorithm<\/p>\n","protected":false},"featured_media":13737,"template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":""},"cpt_success_str_category":[977,978],"class_list":["post-10913","cpt_success_str","type-cpt_success_str","status-publish","has-post-thumbnail","hentry","cpt_success_str_category-dtc","cpt_success_str_category-personalization"],"acf":[],"_links":{"self":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/cpt_success_str\/10913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/cpt_success_str"}],"about":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/types\/cpt_success_str"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/media\/13737"}],"wp:attachment":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/media?parent=10913"}],"wp:term":[{"taxonomy":"cpt_success_str_category","embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/cpt_success_str_category?post=10913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}