{"id":10874,"date":"2024-07-31T10:28:31","date_gmt":"2024-07-31T10:28:31","guid":{"rendered":"https:\/\/spreecommerce.org\/?post_type=cpt_success_str&p=10874"},"modified":"2024-08-30T16:25:20","modified_gmt":"2024-08-30T16:25:20","slug":"name-of-love-uses-spree-for-its-e-commerce-platform-thats-reinventing-the-bridesmaid-dress-market","status":"publish","type":"cpt_success_str","link":"https:\/\/spreecommerce.org\/success-stories\/name-of-love-uses-spree-for-its-e-commerce-platform-thats-reinventing-the-bridesmaid-dress-market\/","title":{"rendered":"Name of Love uses Spree for its website that allows brides and bridesmaids to create and participate in online showrooms"},"content":{"rendered":"\n

Devoted to the modern bridesmaid<\/h1>\n\n\n\n

SPREE SUCCESS STORY<\/h6>\n\n\n\n

Name of Love<\/a> is an innovative online E-commerce platform that\u2019s reinventing the bridesmaid dress market.<\/p>\n\n\n\n

Its New York City-based founders Merrill Moskal and Simona Popvassilev set out on a mission to make shopping for a bridesmaid\u2019s dress easier-and more stylish. The outcome is a curated collection of bridesmaids\u2019 dresses that are chic and affordable with prices starting at $198. But this is not all.<\/p>\n\n\n\n

The company is a hybrid between a digital bridesmaid salon service (bridal parties can communicate and pick favorite dresses on the website as a group) and an E-commerce site, where one can buy made-to-order gowns.<\/p>\n\n\n\n

A curated showroom experience<\/h1>\n\n\n\n

Name of Love is taking bridesmaid dress shopping totally digital. The website is inspired by clean lines, last dances and beautiful hues and showcases a collection of 14 bridesmaid dresses. Each dress is customizable in eight colorways ranging from a blush pink to black and three fabrics \u2014 with silhouettes ranging from short, bodycon sheaths to flowing, floor-sweeping halter gowns.<\/p>\n\n\n\n

Another key differentiator is that Nameoflove.com offers a personalized shopping experience online: The site enables the bride to create a virtual showroom where she can save certain styles and colors she\u2019s favoring. Then, she can invite her bridesmaids to shop directly from her selections.<\/p>\n\n\n\n

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We decided that the ideal platform would be one place where the bride can call the shots, but also make it a collaborative process. We encouraged her to choose a number of styles that she could add to her digital showroom and invite her friends to shop from\u2014then they feel like they are part of the process. All of the transactions happen right there and the bride can keep an eye on everything. It\u2019s easy!\u201d \u2013 Simona Popvassilev, Name of Love Co-Founder<\/p>\n<\/blockquote>\n\n\n\n

\"Name<\/figure>\n\n\n\n

Name of Love and Spree Commerce<\/h1>\n\n\n\n
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\u201cWe thought a lot about the website. It took a good year to get the experience to be what we wanted it to be and to get that feeling of shopping with your friends, but while you are sitting at home.\u201d \u2013 Simona Popvassilev, Name of Love Co-Founder<\/p>\n<\/blockquote>\n\n\n\n

The outcome is a website that allows its users to immerse in the shopping experience, thanks to fluid page transitions and soft animations. The storefront is based on Spree and is heavily extended to allow for the online showrooms to be implemented. The account and checkout processes were highly customized. An additional CMS component makes updating the visually-rich website a swift and easy process.<\/p>\n\n\n\n

Tech Stack:<\/strong><\/h3>\n\n\n\n