{"id":10864,"date":"2024-07-31T10:25:06","date_gmt":"2024-07-31T10:25:06","guid":{"rendered":"https:\/\/spreecommerce.org\/?post_type=cpt_success_str&p=10864"},"modified":"2025-12-11T14:59:05","modified_gmt":"2025-12-11T14:59:05","slug":"sirdar-british-yarn-manufacturer-that-dates-back-to-1880-chooses-spree-for-its-e-commerce-platform","status":"publish","type":"cpt_success_str","link":"https:\/\/spreecommerce.org\/success-stories\/sirdar-british-yarn-manufacturer-that-dates-back-to-1880-chooses-spree-for-its-e-commerce-platform\/","title":{"rendered":"Sirdar – British yarn manufacturer that dates back to 1880 chooses Spree for its ecommerce platform"},"content":{"rendered":"\n

Trusted by generations<\/h1>\n\n\n\n

SPREE SUCCESS STORY<\/h6>\n\n\n\n

Sirdar<\/a> is the UK market leader in hand knitting yarns as well as having a growing presence in export markets, most notably the USA. In the UK Sirdar now also distributes all Sirdar, DMC, and Wool and The Gang products making the company the premier destination for needle crafting.<\/p>\n\n\n\n

Hand knitters have passed their love of Sirdar yarns, along with their knitting and crochet tips, from generation to generation.\u00a0Manufacturer\u00a0established in West Yorkshire in 1880, Sirdar is at the heart of the British knitting community, with a growing reputation around the world for yarn innovation and design.<\/p>\n\n\n\n

Changes in ownership have enabled Sirdar to continue evolving over the years, most recently Sirdar was purchased by Blue Gem Capital Partners private equity firm and now forms part of The DMC Group, alongside DMC and Wool and The Gang.<\/p>\n\n\n\n

Patterns & Project Builder<\/h1>\n\n\n\n

Sirdar offers everything you need to begin your adventure with handknitting. Besides the yarns, you will also find a wide variety of patterns and necessary accessories like needles, crochet hooks, and buttons. <\/p>\n\n\n\n

Pattern Library<\/strong><\/h3>\n\n\n\n

Patterns can be purchased both in print or as a digital file<\/a>. In both cases, the patterns (either delivered to your door or downloadable at checkout) appear in the user\u2019s Pattern Library that is accessible after logging in. This way all your patterns are stored in one place and there is an additional incentive for the user to enter Sirdar\u2019s website (and maybe buy something new as well).<\/p>\n\n\n\n

Project Builder<\/strong><\/h3>\n\n\n\n

A knitting project requires a pattern, yarn, and some additional accessories. All these can be matched and purchased using Sirdar\u2019s Project Builder. First, you choose a pattern (e.g. a cardigan), then the size and yarn color. If needed, you can add accessories such as needles or buttons suggested in the \u201cYou may also need\u201d section. Once done, you can add all the necessary items to the cart with just one click. This not only makes the customer experience great but also gives many upselling and cross-selling opportunities to the retailer. Well done Sirdar!<\/p>\n\n\n\n

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\"Sirdar<\/figure>\n\n\n\n

Sirdar and Spree Commerce<\/h1>\n\n\n\n

Sirdar\u2019s yarns for hand knitting are sold in an extensive network of independent retailers, specialist knitting and craft shops, and department stores throughout the UK and abroad. Last but not least, the company\u2019s products can also be bought via its ecommerce platform with multi-language support and shipping to most countries. <\/p>\n\n\n\n

In Sirdar\u2019s sleek and user-friendly online store, you can find a wide selection of yarns, patterns, knitting accessories as well as books on handknitting techniques. <\/p>\n\n\n\n

Apart from the above mentioned Pattern Library and Project Builder, on Sirdar.com<\/a> you can find some other really cool features:<\/p>\n\n\n\n