The name DieHard is derived from its unfailing operation over several million miles on test vehicles at high and low speeds in varying climates at high and low altitudes.<\/p>\n\n\n\n
During testing, not a single failure was reported in over 26,000 starts in temperatures ranging from sub-zero to more than 100 degrees.<\/p>\n\n\n\n
DieHard was acquired by Advance Auto Parts for $200M on Dec 23, 2019.<\/p>\n\n\n\n
35% more usable starting power<\/h1>\n\n\n\n
It took nine years of intense research and more than 1 million dollars for Sears to develop a revolutionary new automobile battery, the DieHard. Sears designed the DieHard to produce 35 percent more usable starting power than other similar batteries.<\/p>\n\n\n\n
The new design, introduced in 1967, included a revolutionary tough, thin-walled case of translucent polypropylene plastic, 50 percent thinner than conventional black rubber-type battery enclosures. The extra room meant bigger plates and more acid, which provided extra starting power. In addition to the space-saving and visibility advantages, the polypropylene case was stronger.<\/p>\n\n\n\n
The development of tools to manufacture the clear plastic container was a major undertaking. That project alone took some of the country\u2019s finest toolmakers more than a year and a half to build. The machines they developed represented a substantial advance in precision ejection-molding. The first, mammoth ejection molding press for the DieHard weighed 600 tons and required 500 metric tons to clamp shut. By itself, the mold for the container weighed four and a half tons.<\/p>\n\n\n\n
Technicians did not report a single failure in more than 26,000 starts at temperatures ranging from sub-zero to more than 100 degrees. Sears marketed DieHard through a series of innovative advertisements ranging from batteries frozen in ice, to batteries in Baja racecars.<\/p>\n\n\n\n
In the 1990s, the DieHard brand expanded to include flashlights, flashlight batteries, rechargeable batteries, gel cel batteries, and recently, work boots.<\/p>\n\n\n\n
Today, DieHard builds automobile batteries with a variety of innovative features. These include batteries with reserve starting power, batteries with anti-theft features, and batteries designed for specific geographical regions.<\/p>\n\n\n\n DieHard\u2019s website is built with Spree Commerce, a flexible and scalable open-source e-commerce software. Spree enables you to build beautiful online stores that are fast loading, user friendly and what\u2019s most important \u2013 you have total control over them. On diehard.com<\/a> you will find some really cool features like a sticky photo gallery on the product page, DieHard battery selector that helps determine which battery will best fit your car as well as a \u201cFind locally\u201d option that enables you to find the specific item in the local hardware store.<\/p>\n\n\n\n![\"Diehard](\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2020\/02\/Zrzut-ekranu-2020-02-28-o-14.53.41.png\")
<\/figure>\n\n\n\nDieHard and Spree Commerce<\/h1>\n\n\n\n
Tech Stack:<\/strong><\/h3>\n\n\n\n
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