{"id":10848,"date":"2024-07-31T10:15:58","date_gmt":"2024-07-31T10:15:58","guid":{"rendered":"https:\/\/spreecommerce.org\/?post_type=cpt_success_str&p=10848"},"modified":"2025-12-11T14:34:19","modified_gmt":"2025-12-11T14:34:19","slug":"garmentory-luxury-fashion-marketplace-grows-400-on-spree","status":"publish","type":"cpt_success_str","link":"https:\/\/spreecommerce.org\/success-stories\/garmentory-luxury-fashion-marketplace-grows-400-on-spree\/","title":{"rendered":"Garmentory luxury fashion marketplace grows 400% on Spree"},"content":{"rendered":"\n

A boutique shopping experience in the comfort of your home<\/h1>\n\n\n\n

SPREE SUCCESS STORY<\/h6>\n\n\n\n

Garmentory<\/a>\u00a0is the leading\u00a0fashion marketplace\u00a0dedicated to independent boutiques and emerging fashion designers that provides consumers with a new and curated shopping experience.<\/p>\n\n\n\n

Independently owned boutiques, with small teams and limited technology resources, have largely been left behind in the age of e-commerce. While Farfetch<\/a> caters to the affluent online luxury boutique shopper, and has raised $300 million dollars in funding to do so, the younger, entry-level luxury shopper is largely left out of Farfetch\u2019s exclusive price points.<\/p>\n\n\n\n

Founded in 2014 by Seattle-based product engineer Sunil Gowda and Vancouver-based boutique fashion entrepreneur Adele Tetangco, Garmentory began with a mission to support the #shopsmall movement and the people behind it. Today, they offer the leading edge of digital commerce to 400+ boutiques and designers shaping the future of young luxury and contemporary fashion.<\/p>\n\n\n\n

400+ boutiques, 3000+ designers, one checkout<\/h1>\n\n\n\n
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\u201cRetail\u00a0is changing faster than most people realize. Customers want the experience of discovery, personal service, and community that independent boutiques are the very best in the world at providing. And they want it seamlessly in-store and online,\u201d\u00a0 John Scrofano, Garmentory CEO<\/p>\n<\/blockquote>\n\n\n\n

Garmentory made an early attempt to differentiate through not just price, but how people purchased items. When it launched, Garmentory\u2019s merchandise was sold through a \u201cmake an offer\u201d system, where customers would make offers on items directly to boutique owners in order to snag a last-chance dress or blouse. The boutique could then reject or accept the offer; Garmentory, for its part, listed the original price, as well as the suggested price which helped sidestep deep discounting.<\/p>\n\n\n\n

The option to make an offer is still available through some boutiques, but most items are now sold through fixed pricing. Instead, Garmentory has focused on recruiting a mix of boutiques and designers that can\u2019t be purchased elsewhere. According to Tetangco, Garmentory now accounts for more than 50 percent of its partner boutiques\u2019 online orders.<\/p>\n\n\n\n

\"Garmentory<\/figure>\n\n\n\n

Garmentory & Spree Commerce<\/h1>\n\n\n\n

Garmentory is an eCommerce startup, which connects customers with local and independent boutiques around the world. It is an extensively customized Ruby on Rails, Spree-based application.<\/p>\n\n\n\n

The Challenge<\/h3>\n\n\n\n
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\u201cThe conversions from \u2018Make An Offer\u2019 were tricky because if a store didn\u2019t accept an offer, then there wasn\u2019t a conversion. And selling full-price was a way to get more inventory on the site because the sale items were so limited,\u201d \u2013 Adele Tetangco.<\/p>\n<\/blockquote>\n\n\n\n

Because of Gowda\u2019s tech experience and the flexibility of Spree Commerce, it was easy to pull and integrate an entire store\u2019s stock onto Garmentory\u2019s site. As a result, there was more of a selection for customers to choose from, while stores and designers had more of an opportunity to make a profit. From that business decision alone, \u201ceverything just took off,\u201d according to Tetangco.<\/p>\n\n\n\n

Tech Stack:<\/h3>\n\n\n\n