{"id":10824,"date":"2024-07-31T10:06:27","date_gmt":"2024-07-31T10:06:27","guid":{"rendered":"https:\/\/spreecommerce.org\/?post_type=cpt_success_str&p=10824"},"modified":"2024-08-30T16:26:12","modified_gmt":"2024-08-30T16:26:12","slug":"wellness-startup-feals-disrupts-cbd-market-with-spree-e-commerce","status":"publish","type":"cpt_success_str","link":"https:\/\/spreecommerce.org\/success-stories\/wellness-startup-feals-disrupts-cbd-market-with-spree-e-commerce\/","title":{"rendered":"Spree powered wellness startup Feals disrupts direct-to-consumer CBD market"},"content":{"rendered":"\n

It\u2019s about what you don\u2019t feel<\/h2>\n\n\n\n

SPREE SUCCESS STORY<\/h6>\n\n\n\n

Feals<\/a> is a new, modern wellness brand delivering thoughtful, hemp-based CBD products designed to keep your head clear and help you feel your best. Their mission is to provide a simple, healthy, better way to feel better and believe that digital commerce should come with an empathetic human touch. Co-founded by Drew Todd, Alex Iwanchuk and Eric Scheibling, who met as co-workers in ad tech, the brand seeks to close the loop on making CBD as approachable as possible.<\/p>\n\n\n\n

The company\u2019s tagline is \u201ca better way to feel better,\u201d<\/strong> adding that it achieves this goal without the risk of \u201chigh, hangover or addiction,\u201d and specifically cites anxiety, pain management and sleep as three key areas where CBD can help. \u201cOne of the most interesting things about CBD is it\u2019s not about what you feel, it\u2019s about what you don\u2019t,\u201d<\/strong> \u2013 Drew Todd, Feals Co-founder<\/p>\n\n\n\n

120 shades of Orange<\/h2>\n\n\n\n

Feals attention to detail is apparent on their website and beyond. For example, for their product packaging the Feals team went through 120 different shades of orange before they landed on a cheery shade the brand refers to as \u201csunset\u201d. The color palette is unusual for a health product, where green is the obvious choice, helps them stand out and is esthetically pleasing.<\/p>\n\n\n\n

This is not the only case of breaking conventions on the Feals website. If you look at the Product Detail Page, you won\u2019t see the classic layout with image on the left and text on the right. It\u2019s just the opposite with \u201cadd to cart\u201d button also on the left as well as on the sticky bar on the bottom of the PDP. Unconventional in terms of User Experience practice as it may seem, it works perfectly fine and looks great. It also fits perfectly with the brand itself. Since when is a CBD business a conventional one?<\/p>\n\n\n\n

While it may seem inconsequential, the attention to detail in the packaging and branding is<\/em> an indication of the level of care in the sourcing and creating of their CBD product as well as the customer experience.<\/p>\n\n\n\n

\"Feals<\/figure>\n\n\n\n

Feals and Spree<\/h2>\n\n\n\n

Feals has built their E-commerce platform around transparency, education and support \u2013 and providing an exceptional direct-to-consumer experience plays an important part in that.<\/p>\n\n\n\n

Some of the Feals.com features are:<\/h3>\n\n\n\n