{"id":10807,"date":"2024-07-31T09:58:25","date_gmt":"2024-07-31T09:58:25","guid":{"rendered":"https:\/\/spreecommerce.org\/?post_type=cpt_success_str&#038;p=10807"},"modified":"2025-10-30T13:23:59","modified_gmt":"2025-10-30T13:23:59","slug":"farmdrop-launches-a-spree-multi-vendor-marketplace-with-fresh-food","status":"publish","type":"cpt_success_str","link":"https:\/\/spreecommerce.org\/success-stories\/farmdrop-launches-a-spree-multi-vendor-marketplace-with-fresh-food\/","title":{"rendered":"Farmdrop launches a peer to peer grocery marketplace with Spree Commerce"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Fixing Food Chain with Technology<\/h1>\n\n\n\n<h6 class=\"wp-block-heading\">SPREE SUCCESS STORY<\/h6>\n\n\n\n<p><a href=\"https:\/\/www.farmdrop.com\/\">Farmdrop<\/a>\u00a0represents a new economic approach to a\u00a0<a href=\"https:\/\/spreecommerce.org\/marketplace-ecommerce\/\">wellness &amp; health marketplace<\/a>\u00a0whereby the benefits of cutting out the middlemen are shared between customers who enjoy fresher, healthier food at lower prices, and smaller scale producers who enjoy best-ever trading terms.<\/p>\n\n\n\n<p>Farmdrop\u2019s mission is to Fix The Food Chain, something they plan to do by providing Londoners with their best food retail experience via their peer to peer grocery marketplace.<\/p>\n\n\n\n<p>As of February 2016 Farmdrop received a \u00a33M investment and its founder Ben Pugh has been shortlisted for the Bloomberg 2016 Innovation award for changing the environment.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Your online farmers market<\/h1>\n\n\n\n<p>When visiting&nbsp;<a href=\"https:\/\/www.farmdrop.com\/\">farmdrop.com<\/a>&nbsp;for the first time, you\u2019re asked to provide your postcode. As soon as you do so, you can browse a variety of local products. Once you fill your basket (yes it\u2019s called basket, not cart), you can choose a time slot for delivery and proceed with the checkout in a few quick steps.<\/p>\n\n\n\n<p>Even though there is a very wide range of goods on offer, shopping on Farmdrop\u2019s page is an easy and pleasant experience. There are for example filters that enable you to view only products that are gluten-free, dairy-free, organic, vegan etc.<\/p>\n\n\n\n<p>Moreover, each product has it\u2019s story and you have a detailed description of the producers and the processes they use. So it is basically like shopping on your local market but without having to leave your home.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/01\/ffdr2.png\" alt=\"Farmdrop peer to peer grocery marketplace Spree Commerce Success Story\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">Farmdrop &amp; Spree Commerce<\/h1>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe\u2019ve build an&nbsp;<a href=\"https:\/\/spreecommerce.org\/marketplace-ecommerce\/\">online marketplace<\/a>&nbsp;platform in Rails. We take a test driven approach to all our work. We love pairing, pull requests and collaboration. We dig open source and we live in the cloud.\u201d \u2013 Farmdrop<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Tech Stack:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spree<\/li>\n\n\n\n<li>Ruby on Rails<\/li>\n\n\n\n<li>React.js<\/li>\n\n\n\n<li>Redux.js<\/li>\n\n\n\n<li>Node.js<\/li>\n\n\n\n<li>Objective-C (iOS)<\/li>\n\n\n\n<li>Postgres<\/li>\n\n\n\n<li>Redis<\/li>\n\n\n\n<li>ElasticSearch<\/li>\n\n\n\n<li>Heroku<\/li>\n\n\n\n<li>Memcached<\/li>\n\n\n\n<li>Git<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Integrations:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/spreecommerce.org\/integrations\/stripe-integration-with-spree\/\">Stripe<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/spreecommerce.org\/integrations\/segment-integration-with-spree\/\">Segment<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/spreecommerce.org\/integrations\/kissmetrics-integration-with-spree\/\">KISSmetrics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/spreecommerce.org\/integrations\/mailchimp-and-spree-integration\/\">Mailchimp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/spreecommerce.org\/integrations\/google-analytics-integration-with-spree\/\">Google Analytics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/spreecommerce.org\/integrations\/google-tag-manager-integration-with-spree\/\">Google Tag Manager<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/spreecommerce.org\/integrations\/facebook-pixel-integration-with-spree\/\">Facebook Pixel<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"570\" height=\"570\" data-id=\"10809\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-31_115739534.png\" alt=\"\" class=\"wp-image-10809\" srcset=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-31_115739534.png 570w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-31_115739534-300x300.png 300w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-31_115739534-150x150.png 150w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"570\" height=\"570\" data-id=\"10810\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-31_115745594.png\" alt=\"\" class=\"wp-image-10810\" srcset=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-31_115745594.png 570w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-31_115745594-300x300.png 300w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-31_115745594-150x150.png 150w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/figure>\n<\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">Conclusions:<\/h1>\n\n\n\n<h6 class=\"wp-block-heading\">SPREE SUCCESS STORY<\/h6>\n\n\n\n<p>Ben Pugh founded Farmdrop in 2014 when he spotted an opportunity to simplify the food supply chain using technology. The company, which provides a peer to peer grocery marketplace uses Spree as the E-commerce solution to connect farmers, growers and producers directly with local customers. By cutting out the middleman, Farmdrop pays producers 75 per cent of the final retail price.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cAtomico likes to invest in companies looking to tackle some of the bigger sustainability challenges our planet is facing. That is why we\u2019re incredibly proud to have led Farmdrop\u2019s second investment round. They are deploying innovative technology to simplify the food chain and meet the growing demand for more sustainably sourced, local food. We\u2019re excited about helping them achieve their ambitions for new hubs across the UK and improving the overall customer experience.\u201d \u2013&nbsp;Niklas Zennstr\u00f6m, co-founder of Skype and CEO of Atomico<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Ben Pugh founded Farmdrop in 2014 when he spotted an opportunity to simplify the food supply chain using technology. The company, which provides a peer to peer grocery marketplace uses Spree as the E-commerce solution to connect farmers, growers and producers directly with local customers. By cutting out the middleman, Farmdrop pays producers 75 per cent of the final retail price.<\/p>\n","protected":false},"featured_media":10808,"template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":""},"cpt_success_str_category":[977,979],"class_list":["post-10807","cpt_success_str","type-cpt_success_str","status-publish","has-post-thumbnail","hentry","cpt_success_str_category-dtc","cpt_success_str_category-marketplace"],"acf":[],"_links":{"self":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/cpt_success_str\/10807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/cpt_success_str"}],"about":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/types\/cpt_success_str"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/media\/10808"}],"wp:attachment":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/media?parent=10807"}],"wp:term":[{"taxonomy":"cpt_success_str_category","embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/cpt_success_str_category?post=10807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}