{"id":10795,"date":"2024-07-31T09:53:00","date_gmt":"2024-07-31T09:53:00","guid":{"rendered":"https:\/\/spreecommerce.org\/?post_type=cpt_success_str&p=10795"},"modified":"2026-04-08T10:41:31","modified_gmt":"2026-04-08T10:41:31","slug":"maisonette-built-a-childrenswear-multi-vendor-marketplace-for-busy-parents","status":"publish","type":"cpt_success_str","link":"https:\/\/spreecommerce.org\/success-stories\/maisonette-built-a-childrenswear-multi-vendor-marketplace-for-busy-parents\/","title":{"rendered":"How Maisonette Runs a Curated Childrenswear Marketplace on Spree Commerce"},"content":{"rendered":"\n

Maisonette operates one of the largest curated childrenswear multi-vendor marketplaces<\/a> in the United States, with over 65,000 products from hundreds of independent brands, all running on Spree Commerce with a Next.js storefront<\/a>.<\/p>\n\n\n\n

The Net-a-Porter of Children’s Fashion<\/h2>\n\n\n\n

Maisonette set out to be the destination parents trust when they want something better than mass-market kids’ clothing but don’t have time to browse dozens of boutique websites.<\/p>\n\n\n\n

Founded in 2017 by Sylvana Durrett and Luisana Rocchia, the Brooklyn-based company launched its multi-vendor marketplace<\/a> in 2018. The concept was straightforward: bring together hundreds of independent children’s brands under one roof, with a single cart and a single checkout.<\/p>\n\n\n\n

The market agreed. Maisonette attracted $15 million in investment<\/strong> from firms including Prolog Ventures, as reported by Business of Fashion<\/a>. The platform grew from a curated selection to a catalog of over 65,000 products<\/strong> spanning hundreds of vendors.<\/p>\n\n\n\n

\n

“Maisonette has quickly become the authority and leading brand in this high-growth, under-penetrated category. In just a year, they have established a devoted following of both customers and brands alike. I have no doubt that Maisonette is on its way to become the future of children’s online retail, and we are excited to be a part of it.” \u2014 Tony Florence, General Partner and Head of Technology Investing at NEA.<\/p>\n<\/blockquote>\n\n\n\n

\"Maisonette<\/figure>\n\n\n\n

Today, a parent browsing Maisonette can add a cotton dress from one brand, a wooden toy from another, and a stroller from a third. One cart. One checkout. One delivery experience. Behind the scenes, Spree Commerce handles the product catalog, inventory, order splitting, and vendor payouts.<\/p>\n\n\n\n

\n

“Not only do we give our customers access to the best products from around the world, we also give these companies a platform on which to grow their business, market their brand and connect to their customer in a targeted and authentic way. We are the solution for both the customer and the vendor.” \u2014 Sylvana Ward Durrett, CEO and Co-founder of Maisonette.<\/p>\n<\/blockquote>\n\n\n\n

\"Maisonette<\/figure>\n\n\n\n

The Challenge<\/h2>\n\n\n\n

Build a multi-vendor marketplace<\/a> that feels like a single store, even though hundreds of independent vendors fulfill the orders.<\/strong><\/p>\n\n\n\n

Maisonette needed a commerce engine that could manage multi-vendor catalog synchronization<\/a>, split orders across sellers, calculate commissions on every transaction, and present it all through a fast marketplace storefront<\/a>. Off-the-shelf SaaS platforms couldn’t deliver this without layers of plugins and workarounds.<\/p>\n\n\n\n

The marketplace model<\/a> is fundamentally different from a single-brand store. Inventory counts change across vendor systems in real time. Commission structures vary by category and vendor. Payment splits need to route the right amount to the right seller on every order. A shopper who buys from three vendors expects one seamless experience.<\/p>\n\n\n\n

When Maisonette launched, assembling this stack meant stitching together separate vendors for marketplace orchestration, payment splitting, and vendor management on top of the commerce engine.<\/p>\n\n\n\n

The Solution<\/h2>\n\n\n\n

Maisonette chose Spree Commerce as its commerce backbone and built a Next.js frontend<\/strong> that communicates with Spree through the Store API<\/a>.<\/p>\n\n\n\n

The architecture separates concerns cleanly. The Next.js storefront handles server-side rendering for fast page loads and strong SEO across 65,000+ product pages. Spree Commerce manages the product catalog, pricing, promotions, inventory tracking, order management, and the marketplace module<\/a> that orchestrates vendors.<\/p>\n\n\n\n

What Maisonette had to assemble from separate vendors in 2018, Spree Commerce 5.4 now ships natively:<\/strong><\/p>\n\n\n\n