{"id":10791,"date":"2024-07-30T15:47:39","date_gmt":"2024-07-30T15:47:39","guid":{"rendered":"https:\/\/spreecommerce.org\/?post_type=cpt_success_str&p=10791"},"modified":"2025-12-11T14:32:24","modified_gmt":"2025-12-11T14:32:24","slug":"marley-spoon-uses-spree-commerce-for-its-cook-at-home-meal-kit-subscription-service","status":"publish","type":"cpt_success_str","link":"https:\/\/spreecommerce.org\/success-stories\/marley-spoon-uses-spree-commerce-for-its-cook-at-home-meal-kit-subscription-service\/","title":{"rendered":"Marley Spoon uses Spree Commerce for its cook-at-home meal kit subscription service"},"content":{"rendered":"\n

Bringing fresh food to your doorstep<\/h1>\n\n\n\n

SPREE SUCCESS STORY<\/h6>\n\n\n\n

Marley Spoon<\/a> is a cook-at-home food delivery startup founded by ex-Delivery Hero chief executive Fabian Siegel and Till Neatby. The company is based in Berlin and has operations in Europe, the US and Australia. The company raised more than $90 million since its launch in 2014.<\/p>\n\n\n\n

In June 2016, Marley Spoon partnered with Martha Stewart<\/strong> and Sequential Brands Group, Inc. to launch Martha & Marley Spoon, a meal kit delivery service featuring Martha Stewart\u2019s award-winning recipes and smart cooking techniques. <\/p>\n\n\n\n

Customers have the ability to choose recipes for two to four people from a new menu each week. Marley Spoon\u2019s global mission is to bring delightful, market-fresh and easy cooking back to the people while building a sustainable supply chain for a waste-free world.<\/p>\n\n\n\n

Slowly but steadily transforming the way we eat, the global foodtech industry is expected to be worth $250 billion by 2022.<\/p>\n\n\n\n

Meal kit subscription service<\/h1>\n\n\n\n

Marley Spoon sends recipes and pre-portioned seasonal ingredients in one convenient box, making it easy to cook a delicious dinner at home.<\/p>\n\n\n\n

International Sales<\/strong><\/a><\/h3>\n\n\n\n

Since it was founded in 2014, Marley Spoon has expanded to seven countries on three continents; Germany, Austria, Belgium, the Netherlands, Sweden, Australia and the USA.<\/p>\n\n\n\n

Subscriptions<\/strong><\/h3>\n\n\n\n
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One of the early and most significant challenges we faced was figuring out the best model for our customers. Marley Spoon started with a shopping basket model, however we found that although customers loved the product, they were more inclined to use it for special occasions than as a regular dinnertime solution. The result of this: the business did not grow. We had to rethink our strategy, and moved to a subscription model. Crucially though, we wanted to create a subscription that was flexible and would fit into our customers lives, fulfilling the promise of convenience. This model worked much better, as it targeted customers that were looking for a more regular solution to their problem, instead of just a short-term one. Marley Spoon became a weeknight cooking solution for customers across the globe.<\/em><\/p>\n<\/blockquote>\n\n\n\n

\"Marley<\/figure>\n\n\n\n

Marley Spoon and Spree Commerce<\/h1>\n\n\n\n

The Challenge<\/strong><\/h3>\n\n\n\n

Designing a perfect onboarding flow for newly subscribed users which guides and helps the user from the first interaction to the successful completion.<\/p>\n\n\n\n

The Solution<\/strong><\/h3>\n\n\n\n

Signing up with Marley Spoon is pretty straightforward and can be completed in 5 simple steps:<\/p>\n\n\n\n

1) Select a plan: how many meals you want to cook each week, and for how many people. Here you can opt for a vegetarian box.<\/p>\n\n\n\n

2) Set location: you enter your zip code and email.<\/p>\n\n\n\n

3) Delivery details: choose where and when you want to receive the box.<\/p>\n\n\n\n

4) Payment method: pay with Visa, Mastercard, PayPal, or American Express.<\/p>\n\n\n\n

5) Choose meals: decide what you want to eat!<\/p>\n\n\n\n

Tech Stack:<\/strong><\/h3>\n\n\n\n