{"id":10785,"date":"2024-07-30T15:45:47","date_gmt":"2024-07-30T15:45:47","guid":{"rendered":"https:\/\/spreecommerce.org\/?post_type=cpt_success_str&p=10785"},"modified":"2024-08-01T15:10:40","modified_gmt":"2024-08-01T15:10:40","slug":"form-uses-spree-commerce-for-its-prestige-hair-care-brand-designed-for-all-hair-types","status":"publish","type":"cpt_success_str","link":"https:\/\/spreecommerce.org\/success-stories\/form-uses-spree-commerce-for-its-prestige-hair-care-brand-designed-for-all-hair-types\/","title":{"rendered":"FORM uses Spree Commerce for its prestige hair care brand designed for all hair types"},"content":{"rendered":"\n

A hair-care line designed to meet the specific needs of all hair textures<\/h1>\n\n\n\n

SPREE SUCCESS STORY<\/h6>\n\n\n\n

FORM\u00a0is a beauty brand belonging to Walker and Company, a firm that is reinventing the way consumers of color learn about, purchase and enjoy health and beauty products. The company\u2019s focus is on the $50 billion personal care segment, where\u00a0traditional manufacturers\u00a0and retailers are neither building brands nor merchandising experiences which cater to the uniquely differentiated needs of black, latino and asian consumers \u2013 three of America\u2019s fastest growing and most culturally influential demographic groups. In 2018 Walker and Company was acquired by the multinational consumer goods corporation\u00a0Procter & Gamble<\/a>.<\/p>\n\n\n\n

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\u201cSince the company\u2019s inception, we\u2019ve been working to bring this collection to life as part of our commitment to making health and beauty simple for people of color. We understand the huge opportunity in this vastly underserved market and have a proven track record of bringing health and beauty products to market that both fill a void, and more importantly, work.\u201d \u2013 Tristan Walker, CEO of Walker & Company Brands <\/p>\n<\/blockquote>\n\n\n\n

Building the world\u2019s most consumer-centric health & beauty products company<\/h1>\n\n\n\n

FORM takes out the guesswork for consumers with coily & curly hair who wear their hair in natural, protective & straight styles. The collection, available now, consists of 10 products, ranging from $22 to $32 \u2014 all of which address the hair needs of women of color. <\/p>\n\n\n\n

Here\u2019s how it works: First, you take a FORM consultation<\/a> and answer a bunch of questions about your hair. Then the brand hooks you up with a personalized FORM regimen with a list of product recommendations that fit the needs of your exact hair type. If you want to take the process a step further for a more exact customization, you can also participate in the company\u2019s Hair Microscope Analysis Process, coming soon to the website, which requires you to send in a sample of your strands for lab testing. From there, the FORM team will send you in-depth results of the exact regimen that\u2019ll be even more tailored to your specific curl type.<\/p>\n\n\n\n

The brand also offers a variety of ready looks (Signature Styles<\/a>) that can be easily achieved using FORM\u2019s products. Just choose a certain hairstyle and you will get a recipe for it togther with a video manual presented by a stylist, pro tips and a selection of products, you will need that you can add to the cart with just one click<\/strong>.<\/p>\n\n\n\n

\"Form<\/figure>\n\n\n\n

FORM and Spree Commerce<\/h1>\n\n\n\n

FORM\u2019s website is built with Spree Commerce, a flexible and scalable open-source e-commerce software. Spree enables you to build beautiful online stores that are fast loading, user friendly and what\u2019s most important \u2013 you have total control over them. On formbeauty.com<\/a> you will find some really cool features like customized Gift Cards, product reviews and featured testimonials from Twitter. The company also offers a subscription service with shipment every month or 2 months (the user just needs to select the Auto Ship option at the checkout) while the integration with Affirm<\/a> allows the customers to pay with 3 interest-free payments.<\/p>\n\n\n\n

Tech Stack:<\/strong><\/h3>\n\n\n\n