{"id":10774,"date":"2024-07-30T15:37:54","date_gmt":"2024-07-30T15:37:54","guid":{"rendered":"https:\/\/spreecommerce.org\/?post_type=cpt_success_str&#038;p=10774"},"modified":"2025-12-11T14:44:05","modified_gmt":"2025-12-11T14:44:05","slug":"a-video-livestream-shopping-mobile-app-with-a-headless-marketplace-spree-backend","status":"publish","type":"cpt_success_str","link":"https:\/\/spreecommerce.org\/success-stories\/a-video-livestream-shopping-mobile-app-with-a-headless-marketplace-spree-backend\/","title":{"rendered":"A video livestream shopping mobile app with a headless marketplace Spree backend"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">The live stream shopping trend<\/h1>\n\n\n\n<h6 class=\"wp-block-heading\">SPREE SUCCESS STORY<\/h6>\n\n\n\n<p><a href=\"https:\/\/www.vidyodan.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vidyodan<\/a>\u00a0is a video live stream\u00a0marketplace platform\u00a0that entices buyers with product presentations in the form of live streams. Vidyodan\u2019s platform is yet another example of bringing together\u00a0ecommerce and social media. Sellers can offer shoppable live video streams to potential customers in a highly engaging and conversion-boosting experience. Buyers who join the live stream can engage with the live chat to have any questions answered, and purchase products directly on the video feed.<\/p>\n\n\n\n<p>Vidyodan follows the Chinese trend of live stream Shopping. During Taobao\u2019s annual Single\u2019s Day Global Shopping Festival in 2020 (China\u2019s equivalent of Black Friday), live streams accounted for&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/laurenhallanan\/2020\/11\/16\/live-streaming-drives-6-billion-usd-in-sales-during-the-1111-global-shopping-festival\/?sh=3df6ef6b21e5\" target=\"_blank\" rel=\"noreferrer noopener\">$6 billion in sales<\/a>.<\/p>\n\n\n\n<p>However, the trend doesn\u2019t stop at Turkey! US companies are following suit as well. Walmart streams shopping events on TikTok. Amazon released a\u00a0<a href=\"https:\/\/www.amazon.com\/live\" target=\"_blank\" rel=\"noreferrer noopener\">platform<\/a>\u00a0that allows\u00a0influencers to promote products\u00a0and chat with customers. Instagram introduced a Shop feature that encourages users to make purchases within the app. Facebook launched\u00a0<a href=\"https:\/\/about.fb.com\/news\/2021\/05\/introducing-your-new-favorite-way-to-shop-live-shopping-fridays\/\" target=\"_blank\" rel=\"noreferrer noopener\">Live Shopping Fridays<\/a>\u00a0for the beauty and fashion industries.<\/p>\n\n\n\n<p>Vidyodan raised $1 million in a round of seed funding and was developed as part of the&nbsp;<a href=\"https:\/\/onedio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Onedio<\/a>&nbsp;family, Turkey\u2019s largest social media platform that reaches more than 35 million people each month.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2021\/09\/headless-ecommerce-spree-commerce-mobile-app-EN-900x620.png\" alt=\"Vidyodan mobile app with Spree Commerce backend\" title=\"headless-ecommerce-spree-commerce-mobile-app-EN\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2021\/09\/Vidyodan-900x600.png\" alt=\"Vidyodan mobile app with Spree backend\" title=\"Vidyodan\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">Vidyodan and Spree Commerce<\/h1>\n\n\n\n<p>Vidyodan uses Spree Commerce\u00a0headless backend\u00a0connected through API to its\u00a0<strong>mobile app<\/strong>\u00a0available for both iOS and Android users. Payment systems are integrated into the live stream so that the users are able to complete the whole shopping experience without disconnecting.<\/p>\n\n\n\n<p>By utilizing\u00a0Spree API v2, you can enable all the ecommerce functionalities, such as product listing, search, cart, checkout, and payments (one-time or recurring), inside your native mobile app.<\/p>\n\n\n\n<p>Manage everything from products and categories to orders and payments within the Spree dashboard or export them into your own solution.<\/p>\n\n\n\n<p>If bookkeeping and data analysis are essential to your business model, integrate your preferred accounting, analytics, and reporting tools with Spree.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"428\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/image-3.png\" alt=\"\" class=\"wp-image-10776\" srcset=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/image-3.png 1024w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/image-3-300x125.png 300w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/image-3-768x321.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Vidyodan uses Spree Commerce\u00a0headless backend\u00a0connected through API to its\u00a0mobile app\u00a0available for both iOS and Android users. Payment systems are integrated into the live stream so that the users are able to complete the whole shopping experience without disconnecting.<\/p>\n","protected":false},"featured_media":13735,"template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":""},"cpt_success_str_category":[982,977,979],"class_list":["post-10774","cpt_success_str","type-cpt_success_str","status-publish","has-post-thumbnail","hentry","cpt_success_str_category-composable","cpt_success_str_category-dtc","cpt_success_str_category-marketplace"],"acf":[],"_links":{"self":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/cpt_success_str\/10774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/cpt_success_str"}],"about":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/types\/cpt_success_str"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/media\/13735"}],"wp:attachment":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/media?parent=10774"}],"wp:term":[{"taxonomy":"cpt_success_str_category","embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/cpt_success_str_category?post=10774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}