{"id":10770,"date":"2024-07-30T15:36:34","date_gmt":"2024-07-30T15:36:34","guid":{"rendered":"https:\/\/spreecommerce.org\/?post_type=cpt_success_str&p=10770"},"modified":"2024-08-30T16:05:14","modified_gmt":"2024-08-30T16:05:14","slug":"the-fith-collection-uses-spree-for-its-intelligent-ecommerce-platform-for-selling-vintage-fashion","status":"publish","type":"cpt_success_str","link":"https:\/\/spreecommerce.org\/success-stories\/the-fith-collection-uses-spree-for-its-intelligent-ecommerce-platform-for-selling-vintage-fashion\/","title":{"rendered":"The Fifth Collection uses Spree for its intelligent eCommerce platform for selling vintage fashion"},"content":{"rendered":"\n

A trip down fashion\u2019s memory lane<\/h1>\n\n\n\n

SPREE SUCCESS STORY<\/h6>\n\n\n\n

The Fifth Collection<\/a>, founded by husband and wife Michael Finn and Nejla-Matam Finn, is a luxury trading platform that hosts a beautiful and very carefully curated collection of vintage and pre-loved luxury fashion. Launched in Singapore in 2013, the platform now sells pieces to customers all over the world. The company secured around $2 million in seed funding and was voted the Best Singapore Digital Startup 2016.<\/p>\n\n\n\n

Since its launch, the Fifth Collection has built a solid base of loyal clients. This is due to its owners\u2019 relentless commitment to the highest standards of customer service. Their orders are delivered the next day in sleek \u2018origami\u2019 charcoal boxes. They have a free 7-day return and refund policy and strong authenticity guarantees.<\/p>\n\n\n\n

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\u201cThe customer comes first in all of our decision making. From individual queries about items and facilitating easy returns, to careful curation and a promise of authenticity\u201d \u2013 Michael A. Finn, Co-Founder<\/p>\n<\/blockquote>\n\n\n\n

Intelligent Luxury Fashion<\/h1>\n\n\n\n

Personal touch key to success<\/h3>\n\n\n\n

The Fifth Collection have found a way to offer a fully technology run eCommerce platform while retaining an approachable and very human element to the shopping experience. Shoppers on the platform interact directly with a member of the team using their live chat function.<\/p>\n\n\n\n

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\u201cThe experience of buying vintage is very personal\u201d \u2013 Nejla Matam-Finn, Co-Founder & CEO<\/p>\n<\/blockquote>\n\n\n\n

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Using AI to combat counterfeit products<\/h3>\n\n\n\n

An issue that plagues the eCommerce industry, and especially fashion e-tailers, is combating counterfeit products. The Fifth Collection is the first to use an artificial intelligence imaging software to ensure the authenticity of all the items sold on the platform.<\/p>\n\n\n\n

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\u201cIt\u2019s easy for a business to talk about authentication, but for long term business sustainability you have to get it right. We have and continue to invest a lot in proprietary knowledge and hard science to verify all of the pieces we sell.\u201d \u2013 Michael A. Finn, Co-Founder<\/p>\n<\/blockquote>\n\n\n\n

\"The<\/figure>\n\n\n\n

The Challenge<\/h1>\n\n\n\n

Business Goals<\/h3>\n\n\n\n