{"id":10766,"date":"2024-07-30T15:35:13","date_gmt":"2024-07-30T15:35:13","guid":{"rendered":"https:\/\/spreecommerce.org\/?post_type=cpt_success_str&#038;p=10766"},"modified":"2024-08-01T15:14:10","modified_gmt":"2024-08-01T15:14:10","slug":"nutraditions-a-california-wellness-brand-chooses-spree-commerce-for-its-custom-made-ecommerce-website","status":"publish","type":"cpt_success_str","link":"https:\/\/spreecommerce.org\/success-stories\/nutraditions-a-california-wellness-brand-chooses-spree-commerce-for-its-custom-made-ecommerce-website\/","title":{"rendered":"NuTraditions, a California wellness brand, chooses Spree Commerce for its custom-made ecommerce website"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Traditional Chinese Medicine combined with high-tech formulations and modern convenience<\/h1>\n\n\n\n<h6 class=\"wp-block-heading\">SPREE SUCCESS STORY<\/h6>\n\n\n\n<p><a href=\"https:\/\/nutraditions.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">NuTraditions<\/a>&nbsp;is a natural supplement brand from California based in ancient Chinese herbal wisdom. Its products are fast-acting and convenient remedies crafted from traditional ingredients that target the root cause. They\u2019re designed to help bring balance to the everyday lives of modern busy people \u2013 those who want to practice self-care but can\u2019t find the time to do it.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cI founded NuTraditions on the belief that if we can make it easy to access Traditional Chinese Medicine, a holistic healing practice, we can all live a better life. You don\u2019t need to spend hours in a steamy kitchen waiting for your herbs to simmer. Being healthy does not need to be that complicated.\u201d \u2013 Wilson Lau, CEO &amp; Founder&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p>NuTraditions was created in homage to Wilson\u2019s grandmother, Dr. Bing Yin Lee \u2013 an amazing and inspiring woman, who received her medical degree in 1935 at a time when women typically didn\u2019t get to practice medicine (or enter the workforce, for that matter).<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Custom-made online store with 2 products<\/h1>\n\n\n\n<p>NuTraditions has unveiled two products, with more to follow, to start your day full of energy and wrap it up with a good night\u2019s sleep:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Good Morning Sunshine \u2013 coffee infused with red ginseng extract \u2013 in 2 flavors:\n<ul class=\"wp-block-list\">\n<li>Colombia and\u00a0<\/li>\n\n\n\n<li>Guatemala<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Hello Dreams \u2013 a sleep strip infused with Melatonin and extracts of a proprietary blend of herbs.<\/li>\n<\/ul>\n\n\n\n<p>The website is crafted using a mix of colors that suits the brand so well: lucky green, energetic orange, and relaxing navy. The PDPs (product detail pages) not only look good on both mobile and desktop but are also informative regarding the flavor, health benefits, ingredients, consumption directions, and even recycling instructions.&nbsp;<\/p>\n\n\n\n<p>The Good Morning Sunshine PDP is particularly cool. When you change the product flavor variant, the colors on the whole page switch to the color palette corresponding to either Colombia or Guatemala\u2019s packaging.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2020\/09\/Zrzut-ekranu-2020-09-4-o-08.32.00.png\" alt=\"Nutraditions and Spree Commerce\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>NuTraditions and Spree Commerce<\/strong><\/h1>\n\n\n\n<p>NuTraditions ecommerce website is leveraging the mobile-first Spree 4.2 storefront with WCAG 2.0 AA level UX compliance and accessibility. Thanks to multiple layers of static assets caching, image lazy loading, scaling images to the user\u2019s device screen size, and other modern optimization techniques, the website works smoothly and loads quickly on any device.<\/p>\n\n\n\n<p>Spree Commerce is usually the software of choice for ecommerce businesses with&nbsp;a&nbsp;<a href=\"https:\/\/spreecommerce.org\/success-stories\/how-milanstyle-com-got-45-conversion-boost-for-300k-luxury-fashion-products-after-migration-to-spree-commerce-3-0\/\">high number of SKUs<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/spreecommerce.org\/use-cases\/multi-vendor-marketplace-demo\/\">marketplaces<\/a>. However, when extensive UX customization is required as well as ease of further development and scaling of the business, Spree is a great option even with only a few products on offer. And this is exactly the case of NuTraditions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tech Stack:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spree Commerce 4.2<\/li>\n\n\n\n<li>Ruby on Rails<\/li>\n\n\n\n<li>Javascript<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Integrations:&nbsp;<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/spreecommerce.org\/integrations\/mailchimp-and-spree-integration\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mailchimp<\/a>\u00a0 \u2013 for a newsletter sign up + and a \u201cNotify Me\u201d email list capture<\/li>\n\n\n\n<li><a href=\"https:\/\/spreecommerce.org\/integrations\/braintree-integration-with-spree\/\" target=\"_blank\" rel=\"noreferrer noopener\">Braintree<\/a>\u00a0\u2013 for credit card payments<\/li>\n\n\n\n<li>Friendbuy \u2013 for a referral program<\/li>\n\n\n\n<li><a href=\"https:\/\/spreecommerce.org\/integrations\/segment-integration-with-spree\/\" target=\"_blank\" rel=\"noreferrer noopener\">Segment<\/a>\u00a0\u2013 for gathering business metrics data<\/li>\n\n\n\n<li><a href=\"https:\/\/spreecommerce.org\/integrations\/mixpanel-integration-with-spree\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mixpanel<\/a>\u00a0\u2013 for visualizing business metrics<\/li>\n\n\n\n<li><a href=\"https:\/\/spreecommerce.org\/integrations\/google-analytics-integration-with-spree\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a>\u00a0\u2013 for enhanced ecommerce analytics<\/li>\n\n\n\n<li><a href=\"https:\/\/spreecommerce.org\/integrations\/google-tag-manager-integration-with-spree\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Tag Manager<\/a>\u00a0\u2013 for managing 3rd party integrations<\/li>\n\n\n\n<li><a href=\"https:\/\/spreecommerce.org\/integrations\/facebook-pixel-integration-with-spree\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Pixel<\/a>\u00a0\u2013 for marketing tracking<\/li>\n\n\n\n<li>Unbounce \u2013 for building landing pages<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"10768\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-30_173442483-1024x1024.png\" alt=\"\" class=\"wp-image-10768\" srcset=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-30_173442483-1024x1024.png 1024w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-30_173442483-300x300.png 300w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-30_173442483-150x150.png 150w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-30_173442483-768x768.png 768w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-30_173442483-1536x1536.png 1536w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-30_173442483.png 1710w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"10769\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-30_173451409-1024x1024.png\" alt=\"\" class=\"wp-image-10769\" srcset=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-30_173451409-1024x1024.png 1024w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-30_173451409-300x300.png 300w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-30_173451409-150x150.png 150w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-30_173451409-768x768.png 768w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-30_173451409-1536x1536.png 1536w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-30_173451409.png 1710w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">Conclusions:<\/h1>\n\n\n\n<h6 class=\"wp-block-heading\">SPREE SUCCESS STORY<\/h6>\n\n\n\n<p>NuTraditions is a Traditional Chinese Medicine brand that delivers quick, convenient solutions to restore balance to modern life. Their ecommerce website is built with mobile-first Spree Commerce engine, following its founder\u2019s good experience with Spree in his wholesale B2B business which is also running on Spree Commerce.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201c<a href=\"https:\/\/sparksolutions.co\/\">Spark Solutions<\/a>&nbsp;helped our go to market strategy by being super responsive to our needs and helping us implement a referral solution on the fly. This allowed us to implement a successful pre-launch campaign that planted a tree in China\u2019s Changbai Mountains for every email signup. The team at Spark Solutions made this campaign possible from the technical side.\u201d \u2013 Wilson Lau<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>NuTraditions is a Traditional Chinese Medicine brand that delivers quick, convenient solutions to restore balance to modern life. Their ecommerce website is built with mobile-first Spree Commerce engine, following its founder\u2019s good experience with Spree in his wholesale B2B business which is also running on Spree Commerce.<\/p>\n","protected":false},"featured_media":10767,"template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":""},"cpt_success_str_category":[977,981],"class_list":["post-10766","cpt_success_str","type-cpt_success_str","status-publish","has-post-thumbnail","hentry","cpt_success_str_category-dtc","cpt_success_str_category-subscriptions"],"acf":[],"_links":{"self":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/cpt_success_str\/10766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/cpt_success_str"}],"about":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/types\/cpt_success_str"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/media\/10767"}],"wp:attachment":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/media?parent=10766"}],"wp:term":[{"taxonomy":"cpt_success_str_category","embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/cpt_success_str_category?post=10766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}