{"id":10760,"date":"2024-07-30T15:32:10","date_gmt":"2024-07-30T15:32:10","guid":{"rendered":"https:\/\/spreecommerce.org\/?post_type=cpt_success_str&p=10760"},"modified":"2024-08-01T15:15:47","modified_gmt":"2024-08-01T15:15:47","slug":"swiss-performance-shoes-brand-on-running-uses-spree-for-its-dtc-online-store","status":"publish","type":"cpt_success_str","link":"https:\/\/spreecommerce.org\/success-stories\/swiss-performance-shoes-brand-on-running-uses-spree-for-its-dtc-online-store\/","title":{"rendered":"Swiss performance shoes brand On Running uses Spree for its DTC online store"},"content":{"rendered":"\n

Running on clouds<\/h1>\n\n\n\n

SPREE SUCCESS STORY<\/h6>\n\n\n\n

On Running (or simply On) is an athletic shoe and performance sportswear company originating in Switzerland that designs and markets sports clothing and running shoes. <\/p>\n\n\n\n

The company was founded by former Swiss Ironman champion Olivier Bernhard and his two friends David Allemann and Caspar Coppetti. From the very beginning, the main purpose that guided them was to create high-performance gear using advanced technologies that assure the perfect running experience. One of their products \u2013 On Cloud \u2013 is the world\u2019s lightest fully-cushioned shoe. <\/p>\n\n\n\n

\u201cSoft landings followed by explosive take-offs. Or, as we call it, running on clouds.\u201d<\/p>\n\n\n\n

Now On\u2019s products are available in 8,000 retailers in 55 countries worldwide as well as fashion & shoe marketplaces<\/a> such as Farfetch<\/a>, Asos, and Zalando. The United States is the brand\u2019s biggest single market, and according to market research firm NPD, On owns 6.6% of the performance running shoe category in the US.<\/p>\n\n\n\n

In 2021, in collaboration with Roger Federer<\/a>, On designed and released their first shoe created for tennis, and they also began preparing the unique project CYCLON \u2013 100% recyclable running shoes, which will be available through subscription<\/a>.<\/p>\n\n\n\n

On-running.com website<\/h1>\n\n\n\n

On\u2019s website<\/a> has an elegant and minimalist design that surely resonates with the target group \u2013 people who buy premium sports products. The site navigation is simple and very convenient. You can view by type of activity, best sellers, new arrivals, etc. On the category page, we can filter products by common filters like size,  price, and color but also some original ones like activity, cushioning, lacing, release date, and whether it\u2019s waterproof or not. On the product page, we can find several beautiful photos from different angles, a size guide, user reviews, and recommendations of similar items that you may be interested in. The whole buying process is streamlined and provides the customer with the best possible experience. <\/p>\n\n\n\n

Cool features on On\u2019s website:<\/h3>\n\n\n\n