{"id":10756,"date":"2024-07-30T15:02:03","date_gmt":"2024-07-30T15:02:03","guid":{"rendered":"https:\/\/spreecommerce.org\/?post_type=cpt_success_str&#038;p=10756"},"modified":"2025-12-11T14:49:07","modified_gmt":"2025-12-11T14:49:07","slug":"huckberry-redefines-ecommerce-for-the-outdoor-adventurers-with-spree-storytelling-and-data-driven-marketing","status":"publish","type":"cpt_success_str","link":"https:\/\/spreecommerce.org\/success-stories\/huckberry-redefines-ecommerce-for-the-outdoor-adventurers-with-spree-storytelling-and-data-driven-marketing\/","title":{"rendered":"Huckberry redefines eCommerce for the outdoor adventurers with Spree, storytelling and data-driven marketing"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Style, storytelling and authentic product<\/h1>\n\n\n\n<h6 class=\"wp-block-heading\">SPREE SUCCESS STORY<\/h6>\n\n\n\n<p><a href=\"https:\/\/huckberry.com\/\">Huckberry<\/a>, which is described as \u201cequal parts store, magazine and inspiration\u201d, was founded by friends Andy Forch and Richard Greiner in 2011. They wanted to create a shopping and lifestyle experience for young men like themselves who lived in the city but had a passion for the outdoors. They bootstrapped Huckberry with their savings to bring a unique company to life. It now offers a wide selection of apparel, outdoor gear, home goods and accessories from a variety of brands on its e-commerce platform to support the lifestyle of the urban adventurer.<\/p>\n\n\n\n<p>Huckberry has grown rapidly, eclipsing $15 million of revenue in under 5 years since its inception. Moreover, it has created a new paradigm for e-commerce sites, driving growth by curating high-quality products and by developing meaningful, newsletter-driven relationships with customers and business partners.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Landing pages that tell stories<\/h1>\n\n\n\n<p>For an eCommerce retailer like Huckberry, a high-converting landing page can mean the difference between a purchase and a cart abandonment.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe\u00a0A\/B test\u00a0everything. Images, copy, layout, format, color\u2026 everything. It doesn\u2019t matter if we\u2019re designing a landing page for\u00a0a product or a piece of content, we always ask: what grabs the user\u2019s attention?\u201d \u2013 Huckberry<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">What makes their landing pages great:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clean, organized<\/li>\n\n\n\n<li>Minimalist<\/li>\n\n\n\n<li>Clear offer (value)<\/li>\n\n\n\n<li>Beautiful imagery<\/li>\n\n\n\n<li>Captivating, useful content<\/li>\n\n\n\n<li>Customer service option<\/li>\n\n\n\n<li>Mobile friendly<\/li>\n<\/ul>\n\n\n\n<p>The great shopping experience is complete when after clicking \u201cCheckout Now\u201d, users are directed to a simple, clean, and minimal checkout page allowing to make their purchase quickly and get on with their day.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/01\/222.png\" alt=\"Huckberry Spree Commerce Success Story\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">Huckberry &amp; Spree<\/h1>\n\n\n\n<p>It all started pretty simple:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>So we hustled. Working out of our apartments, we read&nbsp;<em>Photoshop for Dummies<\/em>&nbsp;cover to cover, and designed Huckberry 1.0. Our friend\u2019s younger brother, Jimmy, helped code it between classes during his junior year at UC Berkeley. Our first website wasn\u2019t pretty, but it worked, and as a mentor once told us,&nbsp;<em>you always throw out your first pancake<\/em>. \u2013 Huckberry<\/p>\n<\/blockquote>\n\n\n\n<p>Huckberry is now an eCommerce platform that gets more than 7 million monthly pageviews. The company uses&nbsp;<a href=\"https:\/\/spreecommerce.org\/integrations\/braintree-integration-with-spree\/\">Braintree<\/a>&nbsp;as its payment gateway and Spree Commerce for a customizable platform and UX. Greiner called it&nbsp;<strong><em>\u201ceasy and inexpensive to get an e-commerce store off the ground.\u201d<\/em><\/strong><\/p>\n\n\n\n<p>Huckberry uses&nbsp;React and Redux for building dynamic, interactive UI and&nbsp;<a href=\"https:\/\/www.heroku.com\/\">Heroku<\/a>&nbsp;for deploying and scaling applications.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tech Stack:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spree<\/li>\n\n\n\n<li>Ruby on Rails<\/li>\n\n\n\n<li>React<\/li>\n\n\n\n<li>Redux<\/li>\n\n\n\n<li>SCSS &amp; CSS<\/li>\n\n\n\n<li>SQL<\/li>\n\n\n\n<li>JavaScript<\/li>\n\n\n\n<li>HTML<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"570\" height=\"570\" data-id=\"10758\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-30_170128427.png\" alt=\"\" class=\"wp-image-10758\" srcset=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-30_170128427.png 570w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-30_170128427-300x300.png 300w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-30_170128427-150x150.png 150w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"570\" height=\"570\" data-id=\"10759\" src=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-30_170134690.png\" alt=\"\" class=\"wp-image-10759\" srcset=\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-30_170134690.png 570w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-30_170134690-300x300.png 300w, https:\/\/spreecommerce.org\/wp-content\/uploads\/2024\/07\/obraz_2024-07-30_170134690-150x150.png 150w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/figure>\n<\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">Conclusions:<\/h1>\n\n\n\n<h6 class=\"wp-block-heading\">SPREE SUCCESS STORY<\/h6>\n\n\n\n<p>Huckberry is an eCommerce site dedicated to inspiring \u201cmore active, adventurous, and stylish lives\u201d through exclusive sales, story-telling, and a unique customer experience.<\/p>\n\n\n\n<p>It is also a bootstrapped startup that has grown rapidly, covering US $15 million of revenue in under first 5 years. For their \u2018email driven retail\u2019 model of business, Spree has played a critical role by allowing them to customize all the important pages and the website flow, driving sales merely with the emails leading to their impressive product pages.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Huckberry, which is described as \u201cequal parts store, magazine and inspiration\u201d, was founded by friends Andy Forch and Richard Greiner in 2011. They wanted to create a shopping and lifestyle experience for young men like themselves who lived in the city but had a passion for the outdoors. <\/p>\n","protected":false},"featured_media":13740,"template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":""},"cpt_success_str_category":[977],"class_list":["post-10756","cpt_success_str","type-cpt_success_str","status-publish","has-post-thumbnail","hentry","cpt_success_str_category-dtc"],"acf":[],"_links":{"self":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/cpt_success_str\/10756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/cpt_success_str"}],"about":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/types\/cpt_success_str"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/media\/13740"}],"wp:attachment":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/media?parent=10756"}],"wp:term":[{"taxonomy":"cpt_success_str_category","embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/cpt_success_str_category?post=10756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}