{"id":10738,"date":"2024-07-30T14:52:05","date_gmt":"2024-07-30T14:52:05","guid":{"rendered":"https:\/\/spreecommerce.org\/?post_type=cpt_success_str&p=10738"},"modified":"2024-08-01T15:21:42","modified_gmt":"2024-08-01T15:21:42","slug":"urban-ladder-chose-spree-to-introduce-world-class-tech-innovations-that-massively-simplify-furniture-shopping","status":"publish","type":"cpt_success_str","link":"https:\/\/spreecommerce.org\/success-stories\/urban-ladder-chose-spree-to-introduce-world-class-tech-innovations-that-massively-simplify-furniture-shopping\/","title":{"rendered":"Urban Ladder chose Spree to introduce world class tech innovations that massively simplify furniture shopping"},"content":{"rendered":"\n

Making millions of Indian homes beautiful<\/h1>\n\n\n\n

SPREE SUCCESS STORY<\/h6>\n\n\n\n

Founded by Ashish Goel and Rajiv Srivatsa in July 2012,\u00a0Urban Ladder<\/a>\u00a0is India\u2019s leading online\u00a0home decor marketplace\u00a0that aims to provide a curated destination for home solutions, to help the Urban Indian build well-furnished, beautiful homes.<\/p>\n\n\n\n

It offers over 5,000 products and 35 categories such as wardrobes, sofas, beds, dining tables, storage shelves, etc. The furniture is curated with design inputs from Urban Ladder\u2019s in-house team of experienced designers.<\/p>\n\n\n\n

Urban Ladder is backed by top-tier venture capital firms Steadview Capital, SAIF Partners, and Kalaari Capital and Sequoia Capital. In February 2014, the company bagged the \u201cBest Digital Start-up\u201d Award.<\/p>\n\n\n\n

Highly design focused<\/h1>\n\n\n\n

The Urban Ladder team aims to provide shoppers with a wide range of contemporary designs and high quality, handcrafted furniture that blends beauty with functionality along with easy accessibility. The website\u2019s seamless user interface and easy navigation enhance the virtual showroom experience.<\/p>\n\n\n\n

The company is working on several tech innovations to solve complex furniture e-commerce problems. Some of the key focus areas for Urban Ladder are mobile, data and analytics, and product visualization.<\/p>\n\n\n\n

\n

\u201cWe are investing heavily in technology to introduce world class tech innovations that will massively simplify furniture shopping.\u201d \u2013 Rajiv Srivatsa, COO<\/p>\n<\/blockquote>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Urban Ladder & Spree<\/h1>\n\n\n\n

The Challenge<\/h3>\n\n\n\n

Urban Ladder differentiates from other online furniture sellers by being \u201chighly design-focused\u201d and offering a \u201cvery curated range.\u201d Therefore its tech, including its mobile products, should enhance its competitive advantage.<\/p>\n\n\n\n

In 2015 the startup raised $77 million from Silicon Valley-based investors and top-tier VCs. Technology was believed to be a key driver in Urban Ladder\u2019s growth. Some of these funds were spent on the migration of its e-commerce platform from Magento to Spree.<\/p>\n\n\n\n

The key tasks for the development of the  new Urban Ladder marketplace:<\/h3>\n\n\n\n
    \n
  • Developing core e-commerce features around searching, sorting, discoverability in the context of high-touch, high-feel, and high-ticket home decor products such as sofas, beds, and dining, etc.<\/li>\n\n\n\n
  • Scaling up our web app for high performance, high availability to millions of users while innovating on Urban Ladder\u2019s rich UI experience with image galleries, videos, 360-degree views, zoom view pictures of products<\/li>\n\n\n\n
  • Developing a customized recommendation engine based off of browse history, buyer behavior, collaborative filtering across the category, price points, city as well as product trends<\/li>\n<\/ul>\n\n\n\n

    Tech Stack:<\/h3>\n\n\n\n
      \n
    • Spree Commerce<\/li>\n\n\n\n
    • Ruby on Rails<\/li>\n\n\n\n
    • MySql<\/li>\n\n\n\n
    • Javascript<\/li>\n\n\n\n
    • JQuery<\/li>\n<\/ul>\n\n\n\n
      \"Urban<\/figure>\n\n\n\n

      Conclusions:<\/h1>\n\n\n\n

      SPREE SUCCESS STORY<\/h6>\n\n\n\n

      Urban Ladder is a design-led, omnichannel brand that offers furniture and home decor. With over 5000 designs across 35 categories such as living, dining, bedroom, study, etc. After securing $77 million funding, a decision was made to invest heavily in technology, as it was believed to be a key driver in Urban Ladder\u2019s growth. Spree proved to be the right choice thanks to its flexibility, scalability, and reliability.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Urban Ladder is a design-led, omnichannel brand that offers furniture and home decor. With over 5000 designs across 35 categories such as living, dining, bedroom, study, etc. After securing $77 million funding, a decision was made to invest heavily in technology, as it was believed to be a key driver in Urban Ladder\u2019s growth. Spree proved to be the right choice thanks to its flexibility, scalability, and reliability.<\/p>\n","protected":false},"featured_media":10739,"template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":""},"cpt_success_str_category":[977,979],"class_list":["post-10738","cpt_success_str","type-cpt_success_str","status-publish","has-post-thumbnail","hentry","cpt_success_str_category-dtc","cpt_success_str_category-marketplace"],"acf":[],"_links":{"self":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/cpt_success_str\/10738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/cpt_success_str"}],"about":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/types\/cpt_success_str"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/media\/10739"}],"wp:attachment":[{"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/media?parent=10738"}],"wp:term":[{"taxonomy":"cpt_success_str_category","embeddable":true,"href":"https:\/\/spreecommerce.org\/wp-json\/wp\/v2\/cpt_success_str_category?post=10738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}