The company is not big on trends. They want you to wear their pieces for years, even decades, to come. Hence the focus on timeless products\u2014 like Grade-A cashmere sweaters, Italian shoes, and Peruvian Pima tees.<\/p>\n\n\n\n
Ethic production is another crucial element of the brand\u2019s DNA. Each factory is given a compliance audit to evaluate factors like fair wages, reasonable hours, and environment.<\/p>\n\n\n\n
Finally, at Everlane they believe customers have the right to know how much their clothes cost to make. The company reveals the true costs behind all their products\u2014from materials to labor to transportation as well as their markup.<\/p>\n\n\n\n
When in doubt \u2013 simpler is better<\/h1>\n\n\n\n
There is no magic formula to creating a high converting, perfect e-commerce. However, usually the best sites and stores are the simplest and Everlane<\/a> is a great example.<\/p>\n\n\n\n The feeling one gets when browsing everlane.com<\/a> is: clean and detailed with a simple navigation bar and website layout that allow users to find what they\u2019re looking for quickly.<\/p>\n\n\n\n Everlane also does a great job of utilizing social media to promote their wares\u2014for example, they have a secret shop that users can only get access to if they tweet or Facebook about Everlane\u2019s products.<\/p>\n\n\n\n We want to provide a more streamlined experience for people buying online. One of the goals of Everlane is to be thoughtful about our decisions and design. For instance, there are well-established ways to do things in online checkout flows and one of the first things we did was throw as many of those out the window as possible. For example, we don\u2019t have a coupon code field and we don\u2019t ask for billing address \u2013 Everlane<\/p>\n<\/blockquote>\n\n\n\n Everlane made a strategic decision to build their entire digital business in-house. This includes e-commerce, for which they chose Spree, a highly flexible and easily scalable open source solution.<\/p>\n\n\n\n Everlane is running 20+ apps on Heroku<\/a> using a single-page application architecture, which enables a fast user experience. The apps are built in Rails, use React on the front-end. Previously, the team had used Chaplin, an HTML5 architecture based on Backbone.js, before transitioning to React.<\/p>\n\n\n\n\n
![\"Everlane](\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/01\/eeee.png\")
<\/figure>\n\n\n\nEverlane & Spree<\/h1>\n\n\n\n
![\"Everlane](\"https:\/\/spreecommerce.org\/wp-content\/uploads\/2019\/01\/everlane-mbp.png\")
<\/figure>\n\n\n\n