{"id":10692,"date":"2024-07-30T14:27:02","date_gmt":"2024-07-30T14:27:02","guid":{"rendered":"https:\/\/spreecommerce.org\/?post_type=cpt_success_str&p=10692"},"modified":"2025-12-11T15:07:47","modified_gmt":"2025-12-11T15:07:47","slug":"away-uses-spree-commerce-for-its-1-4b-smart-luggage-brand","status":"publish","type":"cpt_success_str","link":"https:\/\/spreecommerce.org\/success-stories\/away-uses-spree-commerce-for-its-1-4b-smart-luggage-brand\/","title":{"rendered":"Away uses Spree Commerce for its $1.4B smart luggage brand"},"content":{"rendered":"\n

Make travel more glamorous<\/h1>\n\n\n\n

SPREE SUCCESS STORY<\/h6>\n\n\n\n

Launched in 2016 by co-founders Steph Korey and Jen Rubio, Away<\/a> is a global lifestyle brand with a mission to transform travel. By selling directly to customers both online and through retail stores, Away is able to eliminate retailer mark up and offer high quality, thoughtfully designed luggage and travel essentials without driving up the price. In just under four years, Away has already been twice named one of Fast Company\u2019s \u201cWorld\u2019s Most Innovative Companies,\u201d and one of TIME\u2019s \u201c50 Most Genius Companies\u201d. Away is headquartered in New York City, with offices in London and Sydney.<\/p>\n\n\n\n

\n

\u201cWe both had worked at Warby Parker, the direct-to-consumer eyeglasses brand, and thought we could take a similar approach with luggage. We used the same materials that are found in bags that cost over $700: sturdy YKK zippers, double-spinner wheels that are really rugged and glide over airport carpets, German polycarbonate shells that are both light and strong.\u201d \u2013 Jen Rubio, Co-Founder<\/p>\n<\/blockquote>\n\n\n\n

In its first year, Away exceeded $12 million in sales and to date sold more than 100,000 suitcases. The company has brought in a total of $181M in funding and hit $1.4B valuation, which firmly places Away into the unicorn club.<\/p>\n\n\n\n

The most Instagrammable travel luggage<\/h1>\n\n\n\n

The Away luggage is not only beautifully designed and made from high quality materials, but it can also charge your mobile phone. However, the real key to the brand\u2019s popularity is the content and\u00a0influencer\u00a0marketing, which has been core to the company since the beginning. A huge part of the Away\u2019s success was due to an online sales strategy that included 1,000 influencers pushing the brand on Instagram. And until now,\u00a0Instagram eCommerce\u00a0remains the primary social channel for driving sales.<\/p>\n\n\n\n

Back in December 2015, Away Co-founders Jen Rubio and Steph Korey saw that their first run of suitcases wouldn\u2019t be ready in time for the holidays. But they still wanted to start building their brand with in-the-know travelers. Rubio came up with the idea of creating a hardbound book that featured artists, writers, and photographers on their favorite destinations. The finished product, \u201cThe Places We Return To,\u201d sold out and put Away on the path to exceed more than $12 million in first-year sales<\/a>.<\/p>\n\n\n\n

Since then, Away continued to fuel its growth with content. Last year, it launched Here<\/a>, a beautifully designed print and digital travel magazine, and \u201cAirplane Mode<\/a>,\u201d a podcast that \u201cexplores the reasons we travel and places we find ourselves.\u201d <\/p>\n\n\n\n

Away\u2019s content has earned the brand a spot on The NewsCred Top 50: Best Content Marketing Brands of 2018<\/a>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Away and Spree Commerce<\/h1>\n\n\n\n

Away takes pride in its minimalist, thoughtfully-designed suitcases. But that is not all, people simply love the experience of interacting with the brand both offline and online. Even though Away now owns brick and mortar stores in NYC, Los Angeles, London and Berlin among others, more than 90% of total revenue comes from the website that like its luggage, elevates the overall minimal aesthetic and seamless user experience.<\/p>\n\n\n\n

On awaytravel.com<\/a> you will find some really cool features like size and color filters, luggage tag personalization tool<\/a> and the social grid with embedded Instagram posts using the #TravelAway hashtag.<\/p>\n\n\n\n

Tech Stack:<\/strong><\/h3>\n\n\n\n